Sales and Marketing Management

SEPTEMBER 30, 2020

The goal of a good intro email is to introduce yourself or your representative, explain why you’re reaching out, and get your prospect’s attention. You’re actually adding 75 sends that are spread out. Watch Your Opt-Outs . Put a system in place for tracking opt-outs by campaign. Watch Your Bounces .

Campaigns 177

Campaigns Scale Face-to-face Report 177

Connext Digital

APRIL 22, 2024

Allowing for an easy way to opt in or out on your website is always a great way to build trust. Ensure that all customers have the option to opt-in or out of data collection and future marketing communications. Honor opt-out requests promptly to ensure that customers have control over their personal information.

Data 52

Data Customer Marketing Demographics 52

Zoominfo

MAY 19, 2021

In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out. Opt in versus opt out is a common dichotomy for understanding different types of consent.

Data 130

Data Government Policies Consumer 130

Zoominfo

JULY 19, 2022

Are opt-ins required to send marketing emails to a business email address? Are opt-ins required to send marketing emails to a generic email address? A generic email address doesn’t relate to a specific person — for example, sales@zoominfo.com Are soft opt-ins allowed? The individual has not opted out of such use.

Advertising 100

Advertising Advertising Policies Relationals 100

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

NOVEMBER 17, 2020

Today’s post covers the ins and outs of data privacy laws and how this various regulations affects consumers, collectors, and anyone with personal data. Conduct regular audits of mailing lists to weed out non-compliant data. Offer an opt-out (or opt-in for GDPR) option for contact information.

Data 225

Data Policies Guidelines Ideal Customer Profile 225

Zoominfo

DECEMBER 23, 2020

When users personally fill out their contact information for content, and explicitly agree to have their information used by your organization, it’s a small win for your database! Opt-out option: Giving users an easily accessible option to take their information out of your database helps avoid possible complaints and legal trouble.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

AUGUST 30, 2022

Be sure to compare any list against local Do Not Call registries and any internal “do not call” lists, identifying people who have previously objected to, or opted out of, receiving marketing phone calls. The same goes for inbound contacts you gather from webpage forms.

Campaigns 130

Campaigns Data Account Based Marketing Consumer 130

Zoominfo

MAY 19, 2020

Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

Guidelines 182

Guidelines ACT Campaigns Scale 182

Sales 2.0

NOVEMBER 7, 2023

I was reminded of my (bad) attitude to proposals again a few weeks ago when I was co-opted into developing one. Ask them to make changes, ask them to point out if anything is missing. The time to develop this document initially is usually less than an hour and you can get a lot of selling mileage out of it.

Proposal 195

Proposal B2B Up-Sell Meeting 195

Zoominfo

MAY 19, 2021

In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out Opt in versus opt out is a common dichotomy for understanding different types of consent.

Data 100

Data Government Policies Consumer 100

Zoominfo

DECEMBER 16, 2020

Yet there are some professionals out there that don’t take that statement as true. Do we have a history of reaching out to this contact?” “Has Has this lead opted out to receiving emails from my organization?”. And, of course, it turns out the account is owned by a peer. Think about it.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

JULY 13, 2022

ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017. Data FAQ: Does ZoomInfo make opting out of its database difficult? Data FAQ: Does ZoomInfo make opting out of its database difficult? Answer: No. Answer: No.

Data 130

Data Ideal Customer Profile Call-back Hiring 130

Sales and Marketing Management

JULY 16, 2017

The issue with this is that not all email blast providers treat opt-outs the same way. If you utilize a provider that uses the latter technique, as soon as you replace that list with a new one, all the opt-out data will be cleared out, and they will be back on your email list.

Customer 195

Customer Campaigns Email Marketing Data 195

Zoominfo

FEBRUARY 17, 2023

We had an average opt-out rate of less than 0.25% and launched the Business Contact Preference Registry, a global database of opt-out requests. This registry gives individuals more control of their data and a simpler solution for opting-out of ZoomInfo and similar services.

Report 130

Report Nonprofit Licensing Compensation 130

Sales and Marketing Management

NOVEMBER 28, 2018

You begin to ask yourself questions like: What if this doesn’t work out like I hope? What if the company turns out to be complete idiots and I’m stuck in a long-term contract? As it turns out, including risk reversal language in your sales conversations may be all you need to keep pushing a deal forward. 90-day opt-outs.

Sales Cycle 212

Sales Cycle Cancellation Hiring Remedy 212

Zoominfo

MAY 31, 2018

2. Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Your opt-in language must be: Unambiguous: A sign of consent must involve a clear affirmative action. Third-party partners must ensure opt-in boxes are distinct from “Terms and Conditions”, side boxes, and copy.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Nutshell

APRIL 22, 2024

Now Nutshell will handle spam prevention for you, so you can keep fake form submissions out of your CRM. With new spam prevention features, your team can opt-in to add spam prevention settings for all your new Nutshell forms. Your human form submitters will easily be able to submit forms, while Nutshell keeps bots out!

CRM 71

CRM Data Benefit Exact 71

Zoominfo

OCTOBER 5, 2021

But soon, individual participants can opt out of attending. What You Need To Know About the CPRA Under this act, marketers must notify California residents when they collect their data and allow them to opt-out of both the “sale” and “sharing” of their personal information. That would be pretty scary, right?

Data 100

Data Marketing Government Advertising 100

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. Think about how many web forms you’ve filled out in your life with your information — first name, last name, email address, home address, employer, credit card information, etc.

B2B 130

B2B Data Ideal Customer Profile Intent 130

Hubspot Sales

JANUARY 15, 2024

We sent them a proposal and even flew out for a second in-person follow-up. Nobody likes being the bearer of bad news, so the client may opt for avoidance over disappointing you with a “not right now” answer. But often a prospect might simply be afraid of a bad reaction from a disappointed salesperson, so they opt to avoid you instead.

Prospecting 113

Prospecting Follow-up Call-back Proposal 113

Hubspot Sales

MAY 10, 2022

Yes, it is perfectly legal — so long as prospects willingly provided their information to you and opted in for texts. No, text messaging does not violate privacy laws if prospects opted in to receive commercial text messages from your business. Additionally, you may run promotions whose terms include an opt-in for texts.

Conversion 98

Conversion Prospecting How To Guidelines 98

BuzzBoard

JANUARY 10, 2024

Clearly articulate the intended utilization of user data, allowing individuals the choice to either opt in or opt out of personalized experiences. Clearly communicate how they can opt out of hyper-personalization if they choose, respecting their right to privacy.

Marketing 52

Marketing Small Business Small Business Data 52

SBI Growth

SEPTEMBER 21, 2012

Click on the following link to download the RFP Checklist to quickly determine whether to opt-in or opt out. Going forward, you’ll pursue two options: 1) Opt out early. Real quick point on opting out: In some cases, opting-out can actually be a more effective differentiator than participating in the RFP.

Strategy 282

Strategy Vendor How To Proposal 282

Appbuddy

OCTOBER 7, 2021

For the October edition of our State of Email Live webinar series, we analyzed Validity’s global email intelligence to find out how MPP is changing email reporting—and the initial observations are fascinating. MPP opt-ins then started climbing strongly, hitting ± 10% by the end of the following week. What happened on launch day?

Everest 98

Everest Trends Ideal Customer Profile Webinar Metrics 98

Zoominfo

FEBRUARY 9, 2022

For instance, the way we engage with people in our database, providing them with notice of our policies, supporting ways for them to opt out, at a speed and scale that I haven’t seen elsewhere. I’ve already seen how this translates into good practices. That’s really important to how we work.

Meeting 130

Meeting Policies Scale Data 130

Zoominfo

OCTOBER 22, 2020

GDPR has laid out six different grounds for processing personal data. And so then the recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate purpose. To start, we’ll talk about some current regulations. The answer: yes. Consent from the user.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Zoominfo

JANUARY 18, 2023

In 2022, we took privacy notification a step further with a re-notification program, emailing individuals so they remain aware of their continued presence on ZoomInfo and their ability to opt out. Most of the opt-out requests we receive are processed in a few hours. Still Have Questions?

Data 130

Data Promotion Nonprofit Scale 130

Appbuddy

SEPTEMBER 15, 2022

Typo spam traps can be weeded out easily enough using an email address verification solution at the time of collection. Typo-laden addresses can also be removed through confirmed opt-in and engagement-based sunsetting strategies. No need to say it out loud. Common errors include adding too many of a certain letter (e.g.,

How To 98

How To Campaigns Email Marketing Follow-up 98

Zoominfo

JUNE 8, 2022

Inadvertently contacting individuals who have opted into the country’s official Do Not Call Registry is a common mistake. The Telephone Preference Service (TPS) creates a master list of every consumer within the UK who has opted out of unsolicited sales and marketing phone calls. Many other countries have a similar system.

Telemarketing 100

Telemarketing Scale Strategy How To 100

Sales Management Plus -- SMP

SEPTEMBER 21, 2023

Whether your contacts have opted in or out, this feature ensures that all your segmented contacts are readily available for easy email marketing. This new integration includes a bi-directional synchronization of your opt-outs to ensure you stay on top of your list health.

Constant Contact 52

Constant Contact Distribution Marketing Ideal Customer Profile 52

Zoominfo

AUGUST 16, 2019

As I talked to other outbound marketers, the most common misconception I came across is this idea that all contacts need to be “opt-in” under GDPR. Opt-in consent is one way for marketing to comply with GDPR – but it is not the only way. I have heard of companies asking email contacts for consent 2 or 3 times, just to be sure.

Marketing 165

Marketing Government Data B2B 165

Lead411

SEPTEMBER 28, 2023

9 Growth Hack Tips to Stay Out of the Spam Box in 2023 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. Respect Opt-Out Requests Include a clear and easy-to-find unsubscribe link in your emails, and honor opt-out requests promptly.

Outbound 98

Outbound Lead Rank Lead Scoring Buyer Intent 98

DiscoverOrg Sales

MARCH 29, 2018

Check out our GDPR primer. As I talk to other outbound marketers, the most common misconception I come across is this idea that all contacts need to be “opt-in” under GDPR. Opt-in consent is one way to comply with GDPR – but it is not the only way. In any case, assuming the GDPR does apply to you, read on. Who you are.

Marketing 198

Marketing Outbound Government Data 198

No More Cold Calling

OCTOBER 1, 2020

I’m calling it out, because everyone feels the same way. Generation Z wants to opt out of that mindset and the stereotypical boxes that come with it. I learned it doesn’t matter your gender, age, industry experience, or culture. Referral selling is hard for us all, because it’s the most personal kind of selling.

Referrals 373

Referrals Cold Calling Sales Qualified Lead Call-back 373

Grant Cardone

NOVEMBER 17, 2022

On your road to success, should you opt for quantity or quality? You have to commit to getting out of obscurity because it’s going to take work. Being consistent is more important than perfect lighting. When you truly commit, you’ll be well on your way.

Education 62

Education Trends Video 62

criteria for success

FEBRUARY 22, 2022

Allow people to opt in and out. This might sound like it's contradicting the previous point, but hear me out. Similarly, it's important to allow people to opt out at various points throughout the program. You might also allow people to jump in and out depending on their workload. Check out our resource!

Training 98

Training Hiring Resources Coaching 98