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Sales is Like Dating: How to Build a Lasting Business Relationship

The Center for Sales Strategy

Sales can feel like a similar process to dating. At The Center for Sales Strategy, we've often drawn parallels between the two. At The Center for Sales Strategy, we've often drawn parallels between the two. The search for “the one” is a journey that countless people have experienced -- and many with less success than others.

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(4:39 Video) “The Power of Face-to-Face Sales: Building Trust and Rapport”

Steven Rosen

In this 4:39 video , Hosts Colleen Stanley and Steven Rosen discuss the importance of in-person interactions for building rapport, trust, and empathy. By getting off Zoom and meeting clients in person, salespeople can read the room better and strengthen relationships.

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The Impact of Relationship Building Challenges in Sales

Understanding the Sales Force

For example, let’s take a well-respected company with well-received products/services and a salesperson who is not particularly successful at bringing in new business. Anecdotally, salespeople for companies like this don’t have to be great because people want to buy their products and want to do business with their company.

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The #1 Sales Program to Guarantee Qualified Leads

No More Cold Calling

Relationships drive sales—always have, always will. Most sales teams miss quota year after year. Sales leaders bemoan that they don’t have enough qualified leads in the pipe, that their people aren’t getting meetings with decision-makers, that they can’t seem to differentiate themselves from competitors.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Message to Management: Sales Trends in 2022

No More Cold Calling

I understand that predictive analysis tools can be accurate at forecasting business trends and sales performance. Astrologers, business analysts, and sales “experts” all tend to focus on hopeful outcomes that aren’t always grounded in reality. Hopeful outcomes sound like this: Sales and marketing will learn to play nice.

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Sales Tech That Doesn’t Work

No More Cold Calling

Even the best sales technology isn’t as valuable as business relationships. But that is sales tech that doesn’t work. We’re missing out on the human, person-to-person connections that drive sales. For salespeople especially, these symptoms are very bad for business. Don’t get me wrong.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.