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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

I keep seeing “experts” talking about SEO today as it was in 2008. So here’s the really way to quick rundown of what those changes mean for you, with a focus on what changed since 2008. Google accepted the trend of letting CMS systems such as WordPress, Drupal and Hubspot be the primary hosting and website plug-in tools.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit. April 2009.

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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2008. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008. February 2008. January 2008. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

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Aligning With A Business Acceleration System

Emissary

This week on The Buyer’s Seat , I interviewed Adam, a former business acceleration system leader with over 20 years of experience across a range of industries including Big Tech and Fin Serv. For years, we’ve been telling sellers and marketers that they need to talk business issues.

System 52
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13 Musts from an Accidental Salesperson

Sales and Marketing Management

Author: Lee Shawback I fell into sales in 2008 kind of by accident. Unfortunately at this particular time in 2008 things were not going as planned. Over the past 10 years I have learned a lot about sales, marketing and people. Find ways to keep positive and have a good support system. Lee Shawback works at HPC Inc.,

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7 Sales Prospecting Ideas That Work | Sales Motivation and Sales.

The Sales Hunter

Have in place some sort of a low-touch contact or marketing program that allows you to remain in contact with these cold-leads from time to time. Move these people to your cold-contact list and allow your low-touch contact system to take over. December 2008. November 2008. October 2008. September 2008.