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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! More than 5.6

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

This data was pulled in January 2020. Jacqueline Hinman, former CEO at CH2M Hill — a construction and engineering firm that Jacobs Engineering Group acquired in 2017 for $3.27 She was one of only a few women to run a major engineering firm in the U.S., the Denver Post reported at the time.

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TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform

SBI

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. NEWTON, MA – MARCH 31, 2020. The Managed Services market is expanding and is expected to grow to more than $350B by 2025 (Grand View Research). TechTarget, Inc.

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The 2020 sales and marketing tips for startup owners

Salesmate

Being a startup, you have to push your idea forward into the market, and before you get noticed you need to market yourself in front of everyone. And by marketing, I am talking about displaying your product or service in front of people with money. Not everyone has a natural knack of a seasoned sales or marketing professional.

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Referral Selling Insights: Q1 Roundup

No More Cold Calling

If you were asked last year how your day was, your answer would have been: “It’s 2020.” Companies that thrived in 2020 had a different mindset. Every client I worked with in 2020 had a singular client focus. My phone rang off the hook the last half of 2020. They freaked out. They were smart. How do I know this?

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Four Imperatives for Sales Enablement in 2020 and Beyond

Corporate Visions

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. And given the role’s unique position, Sales Enablement is primed to step up, take the lead, and drive a new approach to sales and marketing messaging, skills, and content for years to come.