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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot Sales

That "edge" is most commonly known as a competitive advantage — and if you want your business to survive and thrive, you need to identify and lean into yours. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards.

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Gain a Competitive Edge Through a Successful Pricing Strategy

SBI Growth

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

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Price Leadership: What It Is & Whether Your Business Can Achieve It

Hubspot Sales

Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. With no competition, the price leader now has a monopoly. Price leadership is common in oligopolies or industries with a state of limited competition such as commercial airlines.

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Why the Failure to Choose a Competitive Strategy Prevents Survival

Anthony Iannarino

There were financial deals that didn’t improve their competitive situation, but there is a more fundamental failure here, and one I have been pointing to for some time. If you want to buy travel, you can go to any number of the many sites that provide airline tickets, hotels, rental cars, and vacation packages. Thomas Cook, the U.K.

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Your Market’s New Normal

Pipeliner

The international transportation logistics client that generated 80% of their business from the airline industry. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. Competition. In sales, we do love our love frameworks.

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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot Sales

First, what airline will you fly? Airlines advertise first-class seats as a premium experience. Competition. A prominent disadvantage to economy pricing is competition. Although businesses open themselves up to competition, a sound economy pricing model can help advance its products and reputation.