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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.

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Sales Automation Software Comparison: Which Is Your Best Fit?

SugarCRM

There are several factors to consider when choosing sales automation software, from features and capabilities to prices and services. HubSpot began with a focus on inbound marketing and selling by being helpful to customers. Today, it features a sales, service, marketing, CMS, and operations products platform.

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Can Distribution Pricing Managers Work Remotely?

Distribution Pricing Journal

They once simply executed pricing inside of an ERP pricing matrix, but now they are responsible for analyzing marketing trends, conducting competitive research and sifting through customer buying patterns to determine optimal pricing that drives profitability. Working from home can even help pricing mangers adapt better to market changes.

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How We Netted $100k by Using Marketing Attribution Data to Personalize Email

Sales Hacker

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. What is marketing attribution data? Firstly, some backstory.

Data 67
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How to Engage Prospects to Identify True Interest

SBI

Companies like Epson, IBM, Microsoft, and Box are able to scale sales teams faster into different markets by having a Conversica A.I. Customers typically have a Sales Ops/Marketing Ops, internal Champions, and sales leaders/people on calls. Marketing and Sales should be aligned with expectations of what A.I.

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How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. But here’s the problem, a study from 2019 found that 40% of AI startups don’t actually use AI! Artificial intelligence is a buzzword in the software world, and let’s face it– it’s smart marketing to associate your brand with artificial intelligence.

Data 179
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Putting the Customer First

Igniting Sales Transformation

In this interview, I talked with Sydney Sloan , Chief Marketing Officer at SalesLoft. We started by talking about an incredible book Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth co-authored by colleague (and good friend of Sydney’s) Tracy Eiler, CMO at InsideView. You still can.