Zoominfo
OCTOBER 5, 2021
Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.
Sales Hacker
JANUARY 30, 2024
Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). What You Will Learn: Challenges of entering crowded markets with large incumbents.
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Igniting Sales Transformation
FEBRUARY 14, 2018
Perhaps the biggest reason is that my guest, Debbie Dunnam , Corporate Vice President of Inside Sales at Microsoft, walks her talk. Debbie cited a Duke School of business study that said, 92% of CEO’s and CFO’s said improving company cultures would increase organizational value. We’d like to thank our Elite Sponsor, Microsoft.
Sales and Marketing Management
MARCH 9, 2021
Naturally, this is a fairly high risk for startups, since you’re going to have competition with companies that are already well-established in the market. Market Risk. Market risk, also known as systemic risk, is what we call the risk of loss in your business because of market fluctuations. Credibility Risk.
HeavyHitter Sales
APRIL 7, 2013
In almost every interview, salespeople also lamented the lack of leads being generated by their marketing department as well. Nearly every market today has matured to the point where there is very little difference between the features, functions, and specifications of the competitive products. Product Commoditization. Other Steve W.
Increase Sales
OCTOBER 14, 2013
Marketing secrets extend into the subconscious of your sales prospects if the data from a new report issued by Young & Rubicam is actually true. The findings are indeed fascinating since the marketing research combined traditional methods with Implicit Association. For example here are three marketing secrets from this study. #1
Sales and Marketing Management
FEBRUARY 25, 2019
In fact, you can expect 30,000 new products to hit the market each year. By doing so, they’re in a much better position to attract the right prospects and gain market shares in their respective targeted segments. It’s what they call “perceived value,” and part of this perception is based on what’s already available in the market.
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