article thumbnail

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Loyalty 88
article thumbnail

The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

article thumbnail

Is Marketing the Same as Selling?

Increase Sales

50% of sales people missed their sales targets and this failure was worse than in 2012 which was worse than in 2011. My sense is maybe it is time to explore this shadow question: “Is marketing the same as selling?” Confuse marketing with selling. The purpose of marketing is to: Attract attention.

article thumbnail

The Secret to Predictable Growth through Building a Personal Brand

Alice Heiman

She started posting on LinkedIn in 2011, leading to recognition and a promotion. Sam has been named a Top 50 Women in Revenue and Top 20 Women in Sales Leadership, appears as one of the faces of LinkedIn Sales Navigator’s marketing campaigns, and has been named a Top Ten LinkedIn Sales Star several times over.

Scale 124
article thumbnail

The Pipeline ? It's About the Buyer, Stupid! ? Sales eXchange ? 125

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. December 12th, 2011. December 12th, 2011. November 28th, 2011. For Email Newsletters you can trust. February 2012. January 2012. August 2010.

Buyer 219
article thumbnail

The Pipeline ? Contest ? Enter To Win!

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Simply promote the workshop by tweeting it to your friends, followers, neighbors, former lovers, etc. When Sales Met Marketing. February 2012.

Pipeline 220