CRM 2016: Stop Thinking Technology; Start Thinking Strategy
Cincom Smart Selling
DECEMBER 15, 2015
From its inception , CRM has focused primarily on sales, pipeline and forecasting orders. Mitch’s blog post contains a fascinating chart on the evolution of CRM, by the way.). CRM is not just a software technology, it needs to be the strategy underlying every business objective. Well, that time is now. But, be careful.
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