Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! This list includes some of our own posts as well as posts from other great companies.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. What’s new with this data for 2017? This means that B2B and B2C sales teams have an amazing opportunity to connect and convert through this channel.

Software 52

Software Software Top of Funnel Social Media 52

Sales and Marketing Management

OCTOBER 22, 2018

In one study, Wilson Learning Worldwide found “high-skill” sales managers drove 29 percent higher revenue performance and 16 percent higher customer satisfaction than managers with low-skill ratings. In this study, top managers brought in an average $3.5 That’s a huge opportunity for organizations of all sizes.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. Reduce time spent on research.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Sales and Marketing Management

JANUARY 23, 2019

Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions. The most recent index study is a joint effort of The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP).

Incentives 159

Incentives Incentive Travel Nonprofit 159

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

Sales and Marketing Management

APRIL 9, 2018

Author: Rich Lanchantin, CEO, Qstream With unemployment rates at a 10-year low, it simply isn’t practical to buy your way to sales performance by cherry-picking top reps from the market. Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps.

Sales Enablement 276

Sales Enablement Hiring Lead Rank Lead Scoring 276

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. But successful sales strategies are built on sound, comprehensive marketing strategies.

Penetration 134

Penetration Segment Demographics Benefit 134

Hubspot Sales

APRIL 27, 2021

I like to apply the principles of value-centered marketing, so people see me as a resource and come to me for further assistance.” As the name suggests, the hunter salesperson goes out and hunts for new opportunities, prospects, and accounts. I’ve been in the world of sales, marketing, and business development for over 30 years.

Hiring 125

Hiring Lead Rank Scale Buyer Persona 125

Sales and Marketing Management

JUNE 8, 2017

This data is from the Incentive Marketplace Estimate Research Study published by the Incentive Federation and available at IncentiveFederation.org.). Fully 73 percent of respondents to the 2017 IRF Incentive Industry Outlook Survey anticipate no changes in the types of destinations they select for their incentive travel programs.

Travel 205

Travel Incentives Incentive Lead Rank 205

The Pipeline

SEPTEMBER 17, 2019

win rate is identical to the figure reported in the 2017 study. The credit markets tried up, as did funding for projects, and related purchases. ” This only speaks to the experience of buyers, buyers who entered the market on their own. This is only about 10% of any given market. a year ago to 32.0%

Outsourcing Services 212

Outsourcing Services Lead Rank Vendor Buyer 212

Sales and Marketing Management

JANUARY 23, 2018

The estimated number of business-related emails exchanged each day is set to hit 269 billion by the end of 2017, and that number is estimated to grow by at least 4 percent on average each year for the next four years. But email marketing is easy to do poorly — and increasingly difficult to do well. Making a Big Bang. Let them know.

Decision Maker 180

Decision Maker How To Cold Calling Transportation 180

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you become a digital entrepreneur, you’ll find many opportunities to work your way up. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. of total retail.

Social Media 94

Social Media Case Study Media Fashion 94

SBI

FEBRUARY 27, 2018

This week I interview Ian Levine , Chief Sales and Marketing Officer of RO Innovation. Ian: Today’s B2B buyers trust the opinions and advice of their peers above that of any salesperson or marketer. A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. We call it Sales Tech Game Changers.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. Download the 2017 Growth Drivers Report to find out. But, what is the winning formula? Tech Savvy.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

DiscoverOrg Sales

MAY 4, 2017

Join DiscoverOrg CEO Henry Shuck and Justin Withers, VP of Product Management and Marketing, for a conversation about what drives high-growth companies. Get the results of our 2017 Growth Drivers Report here. They had to see growth. Justin : That’s great, and that’s exactly what came out of this report.

Company 120

Company Conversion Outbound Video 120

SBI

JUNE 27, 2018

In late 2017, we went to field with our first annual Sales Stack Benchmark Survey to identify which are the most commonly used sales technologies, and which are being considered most for the year ahead, among other things. We’ll be reviewing the findings from the study. This is a unique time.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% in 2017 to 32.4% The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics.

Government 93

Government ROI Revenue Remedy 93

Zoominfo

OCTOBER 22, 2019

Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. Bryerton offers this example from our 2017 event. “Selling to Marketers” was the focus of the event. Following the event, we had a higher win rate and a higher deal size for marketing buyers.

How To 182

How To Follow-up Scale Up-Sell 182

Hubspot Sales

SEPTEMBER 27, 2018

A 2017 small business study reported 71% of small businesses have a website to market their products and services. It’s clear a web presence is crucial to small business success in today’s consumer-driven market. So, how can real estate professionals leverage these tools to their greatest advantage?

Real Estate 82

Real Estate Small Business Small Business Lead Capture 82

LeveragePoint

FEBRUARY 20, 2018

These concerns are consistent with 2017’s results and are problems for B2B sales teams working their way through all stages of their sales cycles. It is the time when a sales rep is working to connect with a new prospect and to develop that prospect into a qualified opportunity. This is a lonely time for a sales rep.

Case Study 20

Case Study Sales Cycle Study Opportunity 20

Miller Heiman Group

MAY 14, 2019

To lead their teams to success, sales managers must achieve a complicated balance across three focus areas: Customers: Territories, opportunities and troubleshooting: sales managers must align their company’s goals with their customers’ journeys. percent, according to the 2017 CSO Insights Sales Optimization Study.

Coaching 73

Coaching Sales Management Hiring Territories 73

Openview

DECEMBER 4, 2018

and hiring is getting more difficult in just about every profession (but especially in sales and marketing): This is from a recent study by Inavero and Upwork on the Future of Work. The Future of Work study also asked hiring managers about how difficult hiring was. Unemployment is the lowest it’s been in almost 49 years at 3.7%

Hiring 111

Hiring Hoovers Study Face-to-face 111

Sales Hacker

MARCH 5, 2021

With more leads online than ever before, the opportunity is significant, and so is the competition. Ahead, you’ll find three ways in which buyer intent will help level the playing field for both sales and marketing teams competing in a hyper-competitive environment. How to Use Buyer Intent Data for Differentiation.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Pipeline

JUNE 7, 2023

year-on-year (YoY) growth of CRM adoption According to Gartner, at the end of 2017, the revenue of CRM overtook the place of database management systems (DMBSs), making CRM the largest software market in the world. They won’t be reluctant to ignore cold calls, marketing emails, or business proposals if their criteria aren’t met.

CRM 52

CRM Lead Nurturing Face-to-face Handbook 52

KO Advantage Group

OCTOBER 15, 2021

Studies show that buyers prefer to meet through video communication now, and 92% of B2B marketers say they use video for their core tasks. There are tons of available options in the market, so it doesn’t matter which one you choose. At KO Sales U, we have been teaching virtual selling since 2017.

B2C 62

B2C Video Demographics Social Selling 62

Mereo

JUNE 11, 2020

In 2017 the marketplace saw a large uptick in sales enablement program launches. But according to the CSO Insights 5 th Annual Sales Enablement Study , maturity and progress has been slow to follow. This amounts to missed opportunities for sellers to bring strategic, consistent value to buyers. Effective Coaching Approaches.

Sales Enablement 45

Sales Enablement Face-to-face Study Quota 45

Hubspot Sales

APRIL 12, 2018

When the sales development team has good communication with account executives and marketing, the sales machine works efficiently and results are impressive. However, 21% of SDR’s included in this study reported they do not use any kind of qualification model. The Sales Development Role and Daily Activities. daily activities : 37.2

Data 85

Data Lead Rank Outbound Inbound 85

Crunchbase

APRIL 23, 2020

Pulling up a name and logo is not enough; you’re going to have to pull in very specific data fields to create a compelling story that will be used across your entire team (and should be circulated to marketing, product and other cross-functional teams tied into customers). Finding and Classifying Newly Signed Customers. deal size, 2 = avg.

Lead Rank 141

Lead Rank Lead Scoring CRM Outbound 141

PandaDoc

DECEMBER 19, 2022

The inbound route leans on different outreach efforts: content marketing, social media marketing (often using LinkedIn as the most popular professional social media), email-drip campaigns that are usually within the purview of the marketing department, and any sales pitches, as well. Sales prospecting boosts your performance.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Crunchbase

AUGUST 11, 2020

Despite recent data showing the brimming optimism of sales and marketing leaders, my inbox is flooded with prospecting messages that start just like this. Some use conversations as an opportunity to talk about themselves as much as possible. This is an opportunity to connect with other human beings on a different level.

Face-to-face 86

Face-to-face Lead Rank Lead Scoring Discount 86

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. According to a May 2017 Forrester Consulting survey (done for Hootsuite), there is a general discontent with how typical salespeople conduct selling. It’s different from social media marketing. Marketing targets many. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Ask for product feedback (bugs/UX) and marketing feedback. This sort of feedback is invaluable for marketing teams as it gives you a direct line into your ideal customer’s head.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Artesian Solutions

MAY 10, 2018

How to harness intelligence and insight to stay relevant in an oversaturated market. The key to staying relevant in an oversaturated market is being adaptable, creative, and jumping on technological advances that help you find new opportunities, differentiate your service and most importantly of all add value to your customers.

Marketing 40

Marketing Lead Rank Competition How To 40

Lead411

OCTOBER 31, 2018

Whether it is reaching out when a company is going through a growth trend, responding in a timely fashion to an RFP, or reaching out to renew an existing contract; timing can mean the difference between revenue and missed opportunity. According to a 2015 study by Deloitte , the average american checks their cell phone 46 times a day.

Channels 63

Channels B2B Face-to-face Call-back 63

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. Power study, U.S. Why has a multi-channel approach become more important? hours at dealerships.

Channels 42

Channels Marketing Retail How To 42