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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

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Responding to the Digital Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

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What Is Lead Distribution and How Can You Use It?

Nutshell

Definition: Lead distribution is the process of strategically assigning leads to specific sales reps. Lead distribution is the process of matching up specific leads with certain sales reps at your company. For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead.

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The Beginner's Guide to Competitive Benchmarking

Hubspot Sales

Let's learn some more about the concept, review how to run a competitive benchmarking analysis, and look at some competitive benchmarking tools and examples. For example, a company may practice internal benchmarking within a department to ensure a goal is hit each week, such as completing a certain number of sales calls.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment?

Analysis 176
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GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Sales Hacker

Hundreds of the world’s most innovative companies, including Uber Freight, Snowflake, Southwest Airlines and Invesco, rely on Spekit to empower their employees with real-time knowledge and training, without disrupting their day-to-day workflows.The company has raised $60M in venture funding from notable investors Craft Ventures.