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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. The B2B playbook is changing. So, owned media. What is it? Austin’s F1 track.

Media 72
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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

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The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. The first company announced its acquisition two years prior to when it actually took place. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.”

Closing 246
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The smartest companies are embracing Ecosystem-Led Growth, or ELG. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Stuck trying to engage a prospect?

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods. Figure 1 : At Fortune 500 companies, there was a higher amount of interest in cross-selling and integrations compared to product development.

Loyalty 162
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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods. At Fortune 500 companies, there was a higher amount of interest in cross-selling and integrations compared to product development.

Loyalty 130
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The Best Cold Call Script Ever [Template]

Hubspot Sales

Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips Once you have a list of prospects to call, it's time to reach out. Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process.