article thumbnail

How to Get More Value From Your B2B Data Purchase

Zoominfo

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake. Don’t let your data come back to bite you.

B2B 154
article thumbnail

Why Customer Service Success Starts with a Great Customer Service Training Program

Lessonly

I guarantee every adult, from your Aunt Carla to your favorite sitcom character, can share a story about a terrible customer service experience. The truth is, the customer service industry is in the midst of a revolution. What Is a Customer Service Training Program? And it’s more than worth it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Brand Loyalty with Quality Data and Email

Appbuddy

Loyalty is driven by practical factors such as function, financial benefit, and customer service, but also by softer attributes like compassion and brand charisma. Quality data is crucial, and impactful when used well! Smart use of data and technology plays a vital role in achieving this. Relevance is key.

Loyalty 52
article thumbnail

A Guide to Marketing Automation

Zoominfo

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene.

Marketing 246
article thumbnail

15 Best Sales Lead Databases for 2023

Lead411

We will briefly explore their top features, including intent data, data accuracy and support as well as highlight the pros and cons of each sales lead database platform. Offers intent data and advanced lead scoring to identify leads showing buying signals. Provides intent data to identify leads showing purchase intent.

article thumbnail

Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling. The rise of B2B sales automation is directly correlated with the operationalization of data. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue.

article thumbnail

Setting Up Access Controls and Permissions in Your CRM

Nutshell

The key to getting the most out of your customer relationship management system (CRM) is following best practices for managing the customer data you gather and store. Implementing user controls and permissions helps protect your CRM data against attack so you can keep running your business—and gaining your customers’ trust.

CRM 62