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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

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Top Sales Enablement Conferences to Attend in 2024

Allego

However, the information here should help you start planning your schedule and travel budget. This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. See you out there!

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Customer Insights to Transform Sales Conversations

Sales Hacker

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Market insights and topics.

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Signals that sales managers send with rewards

Sales and Marketing Management

This came to light in a recent conversation with Jana Gallus from UCLA’s Anderson School of Management at a Behavioral Science workshop in Philadelphia. And non-monetary awards, such as merchandise, experiences or travel, are most effective because they are genuinely separate from compensation.

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Top Sales Enablement Conferences to Attend in 2023

Allego

The pandemic wreaked havoc everywhere, our dollars don’t go as far as they used to, and air travel has been a nightmare. While 2022 saw many people returning to pre-pandemic activities, attendance at events was still lighter than the “before times” due to continuing health concerns, economic uncertainty, and lagging travel budgets.