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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

What data can we mine to generate insights about our customers? What qualitative field data should I capture to authenticate the story? Joe starts by running a sales report and analyzing the data looking for themes. Joe continues to look for data points and develops his recommendation for the VP of Sales.

Infusion 244
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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Sales Operations Leaders aren’t making data meaningful today. They are too focused on metrics and data. In fact, when asking Sales Operations Leaders what qualitative data they had gathered, here are their responses: Conducted internal win/loss debrief on large opportunities. Gathering Data to Develop an Outward-In View.

Data 267
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4 Buyer Trends That Will Shake Marketing in 2013

SBI Growth

Let us look at four buyer trends bound to shake up marketing in 2013: 1. Without one in place for 2013, the probability of standing apart from the din of clicks will be remote. Allocating marketing spends on content forms buyers do not want is a bigger risk in 2013. Turn off the fire hose please! Author: Tony Zambito.

Trends 330
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. Your CEO and CFO are data-driven. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Download this Sales Metrics that Matter Tool and go into the office armed with data they want. The consensus on Wall Street is a strong 2013.

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7 Must-Have Automated Documents for Sales Success

Data accessibility aside, teams continuously struggle with manual processes for document generation. Companies are increasingly implementing technology to bring efficiency to their workforce. Learn why automating your documents is key to sales success.

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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? In preparation of developing personas: - Educate the development team on the ideal customer profile, - Obtain all pertinent quantitative data, and. Once the persona project has kicked off, enable the team to conduct interviews and gather data. Hey, Sales Operations leaders.

Meeting 288
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VP-Sales: Optimize AEs Time to Make Your 2013 Number

SBI Growth

At this point in the year, you are prepping for SKO 2013. The New 2013 sales strategies are presented. How do you Get your AEs to Stop Grumbling about 2013? Compile this data for 4 weeks. How do you convince your AEs that tracking this data is worth it? Moving Towards World Class in 2013.