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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

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How to Bridge the Sales & Marketing Divide

SBI Growth

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. The best marketing leaders know how to overcome the divide and gain credibility with sales.

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business.

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How to Avoid Wasting Money on a Compensation Assessment

SBI Growth

HR leaders, get ready for the 2013 Sales Kickoff by fixing the flaws in your compensation plan today. And get your hands on a Competency Grader for compensation assesement providers as part of SBI's "Make The Number 2013.". Software Firm: The annual Employee survey is overflowing with negative comments about the incentive plan.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

Top Sales World just held their annual ceremony for the Top Sales and Marketing Awards. In all, there were 16 categories that honored thought-leaders; books, blogs and articles; software tools; and useful resources. It’s truly an exciting time for those in the marketing and sales profession.

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How to Avoid The Impossible Quota

SBI Growth

And Sales Leaders are handed their 2013 goals by the CEO. How did they come up with this? ” Consider one catastrophic scenario we witnessed: Jeff was the newly appointed CSO at a rapidly growing Software firm. This is where we found the highest market potential. It’s that time of year again. Jeff thought it was a joke.

Quota 282
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Top 10 Allego Milestones

Allego

Yuchun Lee and Mark Magnacca—long-time entrepreneurs with successful careers in different industries—launched Allego in 2013 to transform how people learn and succeed at work. In the process, they redefined sales enablement and disrupted an entire market. 500’s list of Fastest-Growing Software Companies. Happy Employees.

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