Pointclear

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Direct Mail 100

Direct Mail Marketing Lead Rank Buying Cycle 100

Sales and Marketing Management

AUGUST 18, 2017

The surviving members of the band, Bob Weir, Phil Lesh and drummers Mickey Hart and Bill Kreutzmann, continue to play and tour in various iterations, but the July 2015 shows were, according to the band, the last time the core four will all play together. Like other daring visionaries, the Grateful Dead rejected conventional wisdom.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

Sales 2.0

NOVEMBER 12, 2014

At Sales Hacker last week, we listened and spoke with successful entrepreneurs that are finding ways to improve all parts of their sales pipeline by: providing salespeople with tools to become their own personal marketers. testing inbound marketing strategies that can be implemented by non-techies.

GoldMine 150

GoldMine Strategy Conference Inbound 150

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. That’s just an unfortunate truth of email marketing.

Email Marketing 100

Email Marketing Webinar Metrics Marketing Strategy 100

Pointclear

JANUARY 13, 2015

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). Developing Marketing Content. Strategies that Drive Results. Marketing Strategy Content Marketing' What Buyers Want.

Strategy 100

Strategy Marketing Campaigns Inside Sales 100

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

OCTOBER 1, 2017

What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path. History of the Sales Enablement Market. Market Oversaturation.

Sales Enablement 261

Sales Enablement Marketing Vendor Infusion 261

Sales and Marketing Management

JUNE 11, 2018

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. This isn’t just playing by the rules: this is following an effective strategy.

Strategy 96

Strategy Marketing Real Estate Social Media 96

Score More Sales

JANUARY 5, 2015

Example: I have been given a list of new leads qualified by marketing that I need to reach out to. Leads from marketing are time sensitive, but I definitely want to call my executive referral this morning – especially because a referred opportunity is the best opportunity to have. What do I do first? Increase Opportunities.

Sales Qualified Lead 120

Sales Qualified Lead Lead Rank Lead Scoring Referrals 120

Hubspot Sales

SEPTEMBER 30, 2020

This is especially true when it comes to sales and marketing. In an ideal world, sales and marketing processes would be built with the other team in mind. Here are some numbers that just might convince you of the value of Sales and Marketing alignment: Sales and Marketing Alignment Stats to Know. LinkedIn, 2020 ).

InsideView 123

InsideView Lead Rank Lead Scoring Account Based Marketing 123

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. Let’s explore some examples.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Sales and Marketing Management

MAY 10, 2015

Issue Date: 2015-05-08. Teaser: Strategy is the biggest difference between a B2B sales and marketing team that drives demand and enjoys consistent sales leads and revenue opportunities and one that just has a presence and lots of connections that they are not engaged with. Author: Kristina Jaramillo. read more

Strategy 120

Strategy Leads Marketing Qualified Lead LinkedIn 120

Customer Centric Selling

OCTOBER 20, 2014

Sales Tips: How to Setup Your 2015 for Success. It''s the fourth quarter and if you''re like most salespeople, you''re examining your pipeline trying to determine which opportunities have a chance of closing this quarter; what needs to be done and when in order for them to close; and, which ones will have to be carried over into 2015.

Hoovers 94

Hoovers Jigsaw Webinar Metrics InsideView 94

Sales and Marketing Management

NOVEMBER 8, 2015

Issue Date: 2015-11-09. Teaser: Conspicuously absent from most content strategies is the granddaddy of all content marketing – writing a book. Here are four elements to look for to determine if writing a book makes sense in your marketing mix. Author: Tanya Hall. read more

Marketing 120

Marketing Strategy 120

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Alice Heiman

NOVEMBER 3, 2021

Erik is completely rebuilding his marketing and sales strategy from the ground up – all based on what they are learning from their customers. Learn how to shift to a customer-focused strategy in this episode of Sales Talk for #CEOs with Erik Frank of Tristate Amature. Is the #customer at the center of your #sales operations?

Hiring 84

Hiring Strategy Customer Government 84

Sales and Marketing Management

JUNE 22, 2015

Issue Date: 2015-06-22. In marketing, there is a need to focus on six, nine and 12 months out, to build sustainable process and strategy. Here are five ways to build a more streamlined process from marketing into sales. Here are five ways to build a more streamlined process from marketing into sales. read more

Closing 120

Closing Marketing Strategy Prospecting 120

LeadBoxer

MARCH 28, 2021

In order to effectively develop and cultivate leads, it’s best to understand a few key customer engagement strategies for Millennials. Keep reading or use the following links to “jump” ahead: Customer Engagement Strategies for Millennials. Customer Engagement Strategies for Millennials. Complete a Marketplace Analysis.

Strategy 98

Strategy Customer Demographics Analysis 98

SBI Growth

SEPTEMBER 16, 2014

You’ve prepared for 2015. The sales strategy is set. You’ve defined your market and key buyers. The new compensation plan aligns with your sales strategy. sales strategy Sales Leader sales execution Small Company Sales Leader Resources' The team has been structured to maximize revenue efficiency.

Compensation 296

Compensation Maximizer Resources Strategy 296

Sales and Marketing Management

JULY 23, 2015

Issue Date: 2015-07-24. Teaser: Video is a key component of the marketing mix. When marketing and sales work together to develop content and share resources that meet the needs of their customers, success is realized. Video is a key component of the marketing mix. Author: Matt Daly. read more

Video 120

Video Strategy How To Resources 120

Sales Hacker

AUGUST 17, 2023

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave now runs Exit Five , The #1 community for B2B Marketers. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer.

B2B 84

B2B LinkedIn Marketing Resources 84

Increase Sales

SEPTEMBER 5, 2017

Content marketing is incredibly successful strategy and tactic for your buyers to begin to know you and trust you. What you don’t want is your marketing efforts to read or sound like the efforts of others or be seasonal as in the “best holiday marketing approach.” Evergreen marketing also relies on SEO.

Marketing 110

Marketing Face-to-face Referrals LinkedIn 110

Pointclear

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

Data 100

Data Marketing Decision Maker Vendor 100

No More Cold Calling

JUNE 29, 2023

Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator It’s interesting how you meet people, and when you sell by referral, you meet a lot of interesting people. Read “ Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator.” They correlate activity with results.

Referrals 177

Referrals Channels Cold Calling Scale 177

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY decline from 2014 levels.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Your Sales Management Guru

DECEMBER 29, 2014

The One Must Do Action Step to Ensure a Great 2015. After the meeting the salesperson can then develop a strategy for the account and then create 5 tactical steps to further penetrate this account. What is your plan to get a jump start on 2015? What is the first action all salespeople must do to begin each year?

Penetration 99

Penetration Exercises Motivation Referrals 99

Score More Sales

DECEMBER 18, 2014

Midsize business owners (and their c-level execs) are optimistic and have put dollars into their 2015 budgets to invest in: Technology (85%). Expand market niche (70%). When it comes to hiring, 74% plan to hire in 2015, although 61% of the respondents feel there is a shortage of qualified talent. Operations (87%). participated.

Hiring 198

Hiring Wireless Policies Travel 198

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Sales Process/Methodology.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

Tony Hughes

NOVEMBER 4, 2018

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture. Change management and executive commitment are essential.

CRM 82

CRM Strategy Customer Epiphany 82

DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. 5000 list as we provided IT-only data to our customers well into 2015.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

DiscoverOrg Sales

DECEMBER 4, 2017

This is likely because enablement strategies are wide-ranging in scope, meaning it can be difficult to know which aspects to prioritize. Map your strategy to the customer journey. One of the most important aspects of any sales enablement strategy is alignment to the customer journey. Two things. Create relevant sales content.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Alice Heiman

FEBRUARY 2, 2022

Torrance Heart is CEO of Teak and Twine , a corporate gifting company that works with sales, marketing, and HR teams to use strategic gifting to accomplish goals. In addition, we discuss our favorite sales and entrepreneur-based podcasts and some hot business topics like EOS and account-based marketing. 38:08] Account-based marketing.

Account Based Marketing 88

Account Based Marketing Journal Microsoft Retail 88

Your Sales Management Guru

SEPTEMBER 22, 2014

Sales Leadership: How to Ensure You Exceed Your 2015 Quota. Account Plans should at a minimum include a “strategy” and 5 tactical steps to either open or penetrate the accounts more effectively. At this time of year I am working with each of my clients to begin to position them for success.

Quota 89

Quota Sales Leadership Compensation Penetration 89

Sales and Marketing Management

MAY 21, 2015

Issue Date: 2015-05-22. Teaser: With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. Author: David Palmer. read more

Promotion 120

Promotion Training Strategy Marketing 120

Alice Heiman

OCTOBER 27, 2021

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. On this episode of Sales Talk for #CEOs, Bronwyn Allen of @HighProfileInc shares tips on unifying your #sales and #marketing team to improve the #customer experience! Do your departments still work in silos?

Ideal Customer Profile 62

Ideal Customer Profile Hiring Customer Marketing 62

SBI Growth

OCTOBER 29, 2019

Uber has been credited with many disruptive Customer Experience Trends, so it’s no surprise that in 2015, Chris Messina coined the term “Conversational commerce” in a brief Medium article. Since 2015, conversational commerce has seen many. The Basics of Conversational Commerce.

Customer 149

Customer Trends Conversion Lead Capture 149