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Ensuring data quality and accuracy in CRM software

Nutshell

The customer data you collect will be used to help you make predictions and decisions to assist you in furthering your business goals. In order to implement these business decisions and strategies successfully, you need to have systems in place so you’re ensuring data quality and accuracy.

CRM 62
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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. That’s where a single customer view, or SCV, comes in.

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The Most Overlooked Job in Sales Operations

SBI Growth

Recently, I''ve been working with a client to analyze their customer data. Their recent shift to new finance systems and a sales restructure created added complexity. This data was key to the client making sound strategic decisions for future growth. They’ve done well to make sense of jumbled data but at great cost.

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Top 6 New Year’s Resolutions for CRM Users

Appbuddy

More and more companies are moving to a data-driven business model––and this trend shows no sign of slowing down in 2023. Marketers have an opportunity––and a responsibility––to use this data to positively transform customer experiences in the new year. The first step to overcoming this challenge is to simplify data entry.

CRM 52
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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Sales Talk for CEOs: Building a Customer-Focused Sales Strategy with Erik Frank (S1:E14)

Alice Heiman

No matter how old your business is, you must constantly change and adapt to what your customers are telling you. Erik is completely rebuilding his marketing and sales strategy from the ground up – all based on what they are learning from their customers. Is the #customer at the center of your #sales operations?

Hiring 84
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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

The sales organization is into the final run for the year. How has Sales Operations done this year? Did you directly enable the sales organization to close more business? Did you help keep sales expenses in check? With focus, Sales Ops leaders can positively impact sales revenue and costs.