Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Happy Friday!

Social Media 147

Social Media Media B2B Marketing 147

Smooth Sale

FEBRUARY 14, 2024

Implement A Marketing Strategy You can’t launch a business and expect customers to find you. Therefore, you are going to want to implement a marketing strategy. Study the Competition Creating a thriving company necessitates ongoing research about the news of your top competitors and sharing it with staff.

Company 117

Company Hiring How To Face-to-face 117

Pointclear

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels.

B2B 185

B2B Lead Rank Lead Scoring PointClear 185

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. I believe I have heard all of the excuses for Marketing’s failure to measure the ROI for marketing efforts.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Another problem area is coverage.

Resources 160

Resources Marketing B2B Study 160

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Pointclear

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. In a recent study, it was determined that of 9,000 leads, only 1.28 percent were quality.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Pointclear

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Studies show ebooks and white papers can also impact the customer decision-making process. Investing in LinkedIn marketing solutions can help your brand generate more qualifying leads.

B2B 106

B2B Top of Funnel How To Sales Qualified Lead 106

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 93

ROI Account Marketing Lead Rank 93

Pipeliner

APRIL 12, 2024

Andy shared a case study of a process-oriented company. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Video 52

Video Revelation Case Study Pivotal 52

Sales and Marketing Management

MAY 20, 2019

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. Numerous studies report the return on investment for employers is significant and clear.

ROI 257

ROI Incentives Incentive Study 257

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention.

Social Media 139

Social Media Media Marketing Small Business 139

SBI

FEBRUARY 7, 2018

Sales tech decision makers suffer from information overload and have to wade through a lot of marketing hype. But you can see how they each answered the “WHY” question in the first edition of our SalesTech Interview Magazine. Download your free copy of the Magazine here and see which solutions answer YOUR “why”.

Decision Maker 139

Decision Maker SalesForce ROI CRM 139

Pointclear

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Smooth Sale

MARCH 14, 2024

Begin and Run A Business From Home Image by Carl Heyerdahl via Unsplash Identifying Your Passion and Market Opportunities Reflection and market research are the first steps in launching a home-based business. Next, set your unique value proposition, target market, and business objectives.

Outsourcing Services 91

Outsourcing Services How To Hiring Demographics 91

Pipeliner

FEBRUARY 14, 2024

John Golden, your host from Sales Pop Online Sales Magazine and Pipeline CRM. It’s not enough for just the sales and marketing teams to understand the brand. Case Studies and Real-World Applications Deevo shared an example of his work with a chiropractor who had relocated to Charlotte. He is CSMO at Pipeliner CRM.

Video 52

Video Lead Rank Case Study Trends 52

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. Stay on top of market trends and news.

Enterprise 95

Enterprise Enterprise Ideal Customer Profile Sales Process 95

Smooth Sale

MARCH 27, 2024

Modern professionals need to know how to use editing software and similar graphic design programs, even if their role doesn’t always involve these if you are looking into online marketing careers. If you’re studying this information alone, you might be unsure whether you’re getting the most out of it.

How To 91

How To Hiring Course Workbooks 91

SBI Growth

OCTOBER 17, 2012

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” In fact, this year is the first time ever that online media spending will surpass that of traditional print stalwarts: newspapers and magazines. Hold Marketing accountable. Click Through Rate (CTR).

Top of Funnel 293

Top of Funnel Funnel Sales Operations Ideal Customer Profile 293

Smooth Sale

MARCH 12, 2024

Finding My Path: From Tech Enthusiast to IT Consultant After completing my studies in computer science, I embarked on a journey to explore different career paths within the tech industry. I dabbled in software development, digital marketing, and project management, each experience shaping my skills and broadening my horizons.

Hiring 110

Hiring Fashion Networking Influencer 110

The Pipeline

SEPTEMBER 27, 2013

Some prefer calls, others e-mail, magazine ads, etc. Study after study show that cold calling is only second to referrals in effectiveness for engaging with potential buyers. Factors such as timing, buyer’s current market view, and other inputs will determine what may work when, even with the same buyer.

Cold Calling 303

Cold Calling Outbound Referrals Lead Rank 303

Score More Sales

DECEMBER 18, 2014

Expand market niche (70%). So says the study done by The Hartford, in September of this year, called the 2014 Midsize Business Monitor. You can see more about the study here. What are your business predictions for mid-market in 2015? Operations (87%). New products (76%). Expand geo footprint (61%). participated.

Hiring 198

Hiring Wireless Policies Travel 198

Pipeliner

NOVEMBER 1, 2023

Online Sales Magazine and Pipeline CRM podcast, I recently had the pleasure of interviewing Glen Lundy, a highly accomplished individual in the automotive industry, author, motivational speaker, and founder of the 800% Elite Automotive Club. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Automotive 59

Automotive Video Motivation Education 59

No More Cold Calling

JANUARY 12, 2017

Did you study really hard in school? But we all studied to take tests about facts and figures. We studied in high school to ace the SAT. We studied in college to get top grades. Studying was a discipline. Most of us don’t remember much of what we studied in school. Some of us probably did more than others.

Sales Management 120

Sales Management Knowledge Base Study Cold Calling 120

Zoominfo

MAY 15, 2020

percent, respectively,” payroll software provider ADP noted in a 2019 workforce study. . But this office was never going to have a female partner in her lifetime,” wrote Briefings Magazine, a publication of consulting firm Korn Ferry. “So Hinman started looking for a new job the next day, according to Briefings Magazine.

Promotion 232

Promotion Nonprofit Construction Engineering 232

Jonathan Farrington

JULY 10, 2013

. We are delighted to announce that July’s edition of the Top Sales Magazine has been published – slightly later this month due to the July 4 th celebrations in the US. said, “Half of the marketing money you spend is wasted—trouble is you don’t know which half.” Here is a taster for you . . In 1885, William Lever of Lever Bros.

Margin 41

Margin Policies Coaching Sales Enablement 41

Zoominfo

APRIL 16, 2018

He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. And as if that wasn’t enough, Keenan has been cited in the Harvard Business Journal, Huffington Post, Entrepreneur Magazine, Inc., and Forbes. A Sales Guy U is chock full-o sales goodness.

Journal 171

Journal Influencer Case Study Sports 171

SBI Growth

OCTOBER 6, 2012

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Yet he’s a business person first. Marty Homlish, CMO. Make more money.

B2B 306

B2B SAP Customer Transportation 306

Tenfold

JULY 18, 2017

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. What Isn’t Working?

Direct Mail 75

Direct Mail Marketing Lead Rank Lead Scoring 75

MTD Sales Training

NOVEMBER 15, 2017

Here are seven habits that the best ones we’ve studied consistently apply to gain great results. This could include people in production services, warranties, quality control, marketing, finance, purchasing, or whatever would be beneficial to you in future dealings with the company. They build their strategic thinking skills.

Account 189

Account Up-Sell ROI Google 189

Hubspot Sales

MARCH 15, 2021

Consider this study from William Poundstone's Priceless: The Myth of Fair Value (and How to Take Advantage of It). But the study didn't end there. But according to the study, the subjects felt both the first and the second examples were much higher than the third. Your market probably isn't stagnant. Why is that?

Margin 119

Margin Remedy Lead Rank Lead Scoring 119

Selling Essentials RapidLearning Center

MAY 18, 2022

On the desk, you see a trade magazine opened to an ad for one of your competitors. The magazine could be a sign that something else is open: A door into this account that a competitor could walk through and steal your customer. The blog post and Rapid Learning video module are based on the following research study: Friend, S. &

Account 59

Account Vendor Journal Video 59

Tenfold

JULY 15, 2017

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. The Sales and Marketing Relationship.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. Forbes magazine concludes that the gig workforce is growing at a rate that’s three times higher than the general workforce rate. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce.

Penetration 134

Penetration Segment Demographics Benefit 134