Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. So what’s it going to take to create and maintain a top-tier database for 2021? B2B Database New Year’s Resolutions.

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Figure 1 : Early-stage investments generally showed an uptick from April 2019 to April 2020. Source: ZoomInfo.

Company 162

Company Microsoft Report Data 162

SBI Growth

DECEMBER 29, 2020

A new year is on the horizon, and market-leading CEOs are forward-thinking, regardless of the circumstances in 2020. The top challenges in 2020 for CEOs included collecting and actioning the right data, managing Board and stakeholder expectations, and the rapid.

Data 342

Data Marketing Leads Marketing Qualified Lead 342

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .

Trends 230

Trends Trade Show Retail B2B 230

Sales and Marketing Management

JANUARY 18, 2021

With the pandemic pushing change in consumer behavior, marketing and sales teams specifically have seen a huge shift in how they must reach current and potential customers. For example, video streaming subscriptions hit over 769 million in Q3 2020, up from around 552 million a year earlier, and TikTok surpassed 2 billion downloads in 2020.

Video 317

Video Scale Marketing Face-to-face 317

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The huge Consumer Electronics Show (CES), opted to keep its January 2021 date and instead go with a massive virtual conference. Winter conference season won’t rebound in 2021. Source: ZoomInfo. Source: ZoomInfo.

Conference 162

Conference Tourism Hotels Face-to-face 162

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Clearly, investors continued to respond to the innovation displayed by startups despite the difficulties of 2020.

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

Sales and Marketing Management

FEBRUARY 24, 2021

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns?

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include? Top 10 Sales Intelligence Tools.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Understanding the Sales Force

MAY 10, 2023

Stock Market down. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. High interest rates. Massive layoffs. Cost-cutting. We are now seeing these events in sales organizations: Missed forecasts.

Revenue 344

Revenue Cancellation Forecasting Quota 344

Zoominfo

JANUARY 11, 2021

Back in February 2020, the Mobile World Congress in Barcelona canceled its gathering due to rising cases of COVID-19. The huge Consumer Electronics Show (CES) opted to keep its January 2021 date and instead go with a massive virtual conference. First quarter conference activity in 2021 trails the same period in 2020.

Conference 130

Conference Tourism Hotels Face-to-face 130

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Face-to-face 225

Face-to-face Enterprise Enterprise Trends 225

Zoominfo

AUGUST 21, 2020

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series.

Trends 130

Trends Oracle SAP Banking 130

Pipeliner

DECEMBER 29, 2020

The year 2020 was nothing like this generation witnessed before. We saw ups and downs in the market and uncommon changes in consumer behavior. The changes have drastically affected how we will see the future of marketing. Based on changed consumer behavior, the SEO trends of marketers in 2021 will change as well.

Trends 98

Trends Marketing Google Consumer 98

Allego

JANUARY 13, 2022

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. Here’s a look at some of the successes Allego achieved in 2021. For 2021, Allego ranked fifth among medium-sized workplaces (100 to 249 employees).

Lead Rank 157

Lead Rank Lead Scoring Journal Sales Enablement 157

SBI Growth

DECEMBER 5, 2020

Over the past several months, SBI’s latest research has unpacked how market-leading CEOs have responded to market disruption and how they approach planning for 2021. Those identified as “Accelerators” have not only managed to thrive in the face of adversity.

Leads 305

Leads Marketing Qualified Lead Marketing Face-to-face 305

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Hubspot Sales

OCTOBER 29, 2021

First-time buyers made up 31% of all home buyers in 2020. ( NAR 2021 Home Buyers and Sellers Generational Trends Report ). 82% of buyers aged 22 to 30 years were first-time homebuyers in 2020. ( NAR 2021 Home Buyers and Sellers Generational Trends Report ). NAR 2021 Home Buyers and Sellers Generational Trends Report ).

Real Estate 115

Real Estate Social Media Trends Survey 115

Vainu

NOVEMBER 10, 2020

We can all agree 2020 wasn't exactly what we expected. However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021. Going forward, sales and marketing teams will be more creative and resourceful, building on the lessons learned in the last few months.

Trends 118

Trends B2B Channels Exact 118

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. ZoomInfo’s 2020 Annual Report Series.

Company 246

Company Face-to-face Enterprise Enterprise 246

Nimble - Sales

DECEMBER 7, 2020

After the burst of COVID 19, 2020 became an unpredictable year for every one of us. The post Why 2021 Will Be the Best Year for Digital Marketing and E-Commerce appeared first on Nimble Blog. The post Why 2021 Will Be the Best Year for Digital Marketing and E-Commerce appeared first on Nimble Blog.

Marketing 98

Marketing Education 98

Lead411

NOVEMBER 30, 2020

The post 4 Tips to Finish 2020 Sales Strong and Make your 2021 Sales Pipeline Even Better appeared first on Lead411. It’s been a challenging year, and it has made companies question where to spend both time and money. The good news is, it is not too late to […].

Pipeline 99

Pipeline Sales Goal Sales Leads 99

SBI Growth

MARCH 16, 2021

You survived the rollercoaster of 2020. Now, you have 2021 ahead. Whether your business boomed in 2020 or busted, the expectations you set around. It’s a new year, a fresh start, and the much-needed reset with your Board of Directors.

Meeting 194

Meeting Company Revenue B2B 194

No More Cold Calling

MARCH 31, 2021

If you were asked last year how your day was, your answer would have been: “It’s 2020.” Now that we’re moving into the second quarter of 2021, the economy is beginning to improve, and vaccinations are helping us slowly approach herd immunity. Companies that thrived in 2020 had a different mindset. Same old, same old in 2021?

Referrals 371

Referrals Cold Calling Sales Qualified Lead Call-back 371

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. December 8, 2020. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. With over 700 sales technology solutions on the market, there are certainly others we could add to the list. Still, it’s a lot.

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Figure 1: Between January 31 and March 31, 2020, Zoom’s adoption rate grew by 418%.

Loyalty 214

Loyalty Customer Analysis Trends 214

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Data trends support the success of customer-centric strategies.

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Lessons learned from virtual events.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

JULY 27, 2021

States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. In June 2021, about 61.6

Marketing 130

Marketing Face-to-face Compensation Trends 130

SBI Growth

MARCH 2, 2021

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.

Motivation 229

Motivation Sales Talent Retention Meeting 229

SBI Growth

AUGUST 12, 2021

2021 has been a good year for the market with major stock markets up 15-18% year-to-date. Is your company enjoying the economic boom the economy is experiencing? This momentum has resulted in companies making bold moves to capture the opportunity.

How To 367

How To Marketing Opportunity Company 367

Chorus.ai

JANUARY 8, 2021

2020 was definitely one for the books. Let’s rewind for a minute and go back to January 2020 when we were reveling in anticipation for the year ahead. The highs of excitement were still strong through February after company kick-offs, and most of us were well on our way to having a great Q1 of 2020… and then we got to March.

Revelation 104

Revelation Analytics SalesForce Exact 104

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. That’s why putting plenty of focus on sales enablement will be crucial for 2021. The Elements of a Winning Sales Enablement Strategy for 2021. Build a Content Pipeline.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

InsideSales.com

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales? Or shared records?

Conference 94

Conference Hotels Lead Rank Lead Scoring 94

Pipeliner

NOVEMBER 9, 2020

Get ready for 2021! This year has been a challenging one for many people but now is the time to build for 2021. You may need to pivot, you may need to after adjacent markets or you may just have to rebuild in your market – whatever the case going into 2021 with a strong pipeline is critical.

Pipeline 84

Pipeline Cold Calling Pivotal Lead Generation 84

Mindtickle

FEBRUARY 17, 2021

The largest software review platform, G2, recently announced the 2021 winners of its annual Best Software Awards. As we collectively target returns to strong growth in 2021, we’re proud to partner with you in this effort — ensure customer-facing teams have the right capabilities and behaviors needed to drive revenue growth.

Enterprise 105

Enterprise Enterprise Software Software 105