Sales and Marketing Management
NOVEMBER 11, 2020
Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. UBA Trends Day planned to host its in-person event in Brussels in March 2020. Organizers and speakers are reinventing virtual events.
Zoominfo
MAY 15, 2020
This data was pulled in January 2020. While in the insurance industry, women make up 55% of the workforce and only 15% of CEOs are female. . Likewise, in marketing, 61% of the workforce is female, and 57% of the managers are women. COVID-19 has created drastic changes in employment, especially for women.
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Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Updated April 2020. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services.
Zoominfo
OCTOBER 28, 2020
Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. Strong, creative offer expansion is on display in 2020.
The Pipeline
JUNE 25, 2020
Six years later, given the realities we face in the spring of 2020, let’s see how well leaders did? I remember when clients started giving reps iPads, loaded them up with collateral, and turned to market and announced, “We are Digital!” Jon Swartz, Marketwatch, May 30, 2020. Get In The Game. Or maybe a lack thereof.
Sales and Marketing Management
JANUARY 8, 2018
Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. By 2020, consumers will mainly engage with companies they already know and trust, according to a report by Walker Information.
Hubspot Sales
MARCH 3, 2020
With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat. According to the Bureau of Labor Statistics , from 2008 to 2010 consumer spending decreased in the areas of food, housing, entertainment, personal insurance, pensions, apparel, and services.
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