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Are We Creating The Value Our Customers Value?

Partners in Excellence

Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper.

Lead Rank 104
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What Value Are Your Customers Creating For You?

Partners in Excellence

We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized.

Customer 120
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You Are Your Company’s “Value Proposition”

Partners in Excellence

We still have very antiquated views of ourvalue proposition.” ” Most of the time, we restrict it to the value that might be realized through the purchase and implementation of our solutions. And our competitors are doing the same thing.

ROI 107
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Opportunity Blindness – What’s in Your Sales Pipeline?

Understanding the Sales Force

We looked at the sheer amount of data and said, “Wow, that’s a lot of information!” ” Then we looked beyond the data and said, “This won’t work because it’s the wrong data.” What remains is a very small percentage of what we received and reviewed. What’s in your pipeline?

Pipeline 170
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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(5:44 Video) “The Art of Getting Buy-In: A Journey of Vision and Transformation”

Steven Rosen

He also talks about transitioning to a strategic selling approach, highlighting the importance of coaching, leadership development, reflection, and setting expectations for coaching time to optimize sales team performance and prioritize high-value activities. Keith Rzucidlo, the Vice President of Sales at Miller Electric Manufacturing Co.,

Video 156
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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

Value” is a critical concept in everything we do, but particularly when we are engaging customers, hoping to present a solution they will buy. Yet too often, we and our customers misunderstand the elements around “value,” as a result, we fail to leverage value to it’s greatest impact.

ROI 109