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The Power of Educating Prospects on Your Buying Process

John Barrows

Successful sales processes usually have a ton of “yes”. You might be thinking that I’m referring to your sales process. That’s one reason it’s crucial to educate your buyers on how the buying process works at your organization. Some shoppers only shop for discounts, or buy what’s on sale. The “Yes, I will buy from you”.

Education 118
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3 Ways Financial Marketers are Using Data to Better Connect with Their Customers

Sales and Marketing Management

It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.

Data 177
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Please Stop the Ongoing Insanity in Bank Sales Training

Increase Sales

During lunch a Vice President of a regional bank asked me this very pointed question: Why doesn’t sales training for banks stick? My quick and direct response was “banks and other financial institutions continue to use the same training providers they have been using for the last 20 plus years.”

Banking 136
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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. Now, I am in the process of closing each account and transferring them to Bank ABC. Why don’t you just keep your accounts at Bank XYZ?”. “I

Loyalty 290
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Top Sales Enablement Conferences to Attend in 2024

Allego

In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. Sales enablement conferences and other events offer the ideal opportunity for you to build your career skills, learn about new technologies, and hear about new approaches to sales enablement. See you out there!

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“Why I’m So Interested In Selling,” Ned Miller

Partners in Excellence

Both my parents were in sales. My dad’s sales career spanned five decades, split in roughly equal parts. My dad’s sales career spanned five decades, split in roughly equal parts. What he did was educate people—me included–on their financial choices. He knew sales and product knowledge training was critical.

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Hey Mr. Banker Why Are You So Consumed About Your Business Competitors?

Increase Sales

Business growth for banks is very difficult given most local, regional or national banks have the same solutions. Yet in banking there appears to be a lot of business competitors as there is a different bank on almost every main intersection. Then, the bank’s brand may also be different.

Consumer 138