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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222
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Top Ways to Save Time as an Email Marketer

Appbuddy

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. After all, the best way to save time is with good old-fashioned organization! Create process checklists.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

My parents paid me the tuition fee for learning, in my spare time, in a private institute for extra-occupational training, how to program a IBM 360-20 mainframe. In my naivety, I did not exclude taking a role in marketing if this would make me such a person. Towards the end of my High School time, I developed into a computer nerd.

Lead Rank 103
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The World of IT Consultancy: Navigating London’s Digital Frontier

Smooth Sale

I dabbled in software development, digital marketing, and project management, each experience shaping my skills and broadening my horizons. From fintech to fashion tech, the city’s innovation clusters are buzzing with activity fueled by a spirit of entrepreneurship and a relentless drive for innovation.

Hiring 106
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How Integration Streamlines the Sales Enablement Process

Pipeliner

Sales enablement tools connect your content, marketing, and sales cycle, allowing you to follow the sales process from beginning to end while tracking analytics along the way to determine what does and doesn’t work. Basically, sales enablement software provides an overview of the entire lifecycle of sales.

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28 of the Best Custom GPTs for Sales in the GPT Store

Allego

And that’s saying a lot, considering all the tech I’ve seen come to market over the years: the Web, computer games, digital music, cell phones, tablets (first generation iPad owner here), social media, and everything else we use today. For marketing strategy? Draft an email for a fashion retailer. And now we have custom GPTs.