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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. The Product Positioning School of Hard Knocks Early in my pre-sales demo career, I had some demos where my audience was totally engaged and it felt like I hit it out of the park.

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Should Product Positioning and Sales Narratives be Different?

Product Management University

Does your product positioning need to be different than your sales narratives? The short and simple answer is no, but it’s highly dependent on how your product positioning is constructed. No salesperson would ever use our product positioning dialogues when talking with prospects and customers.

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The Complete Guide to Business Acumen Training

Hubspot Sales

Business acumen training can help your team build this tool kit. In this article, we’ll explore the fundamentals of business acumen training. That includes who should participate in this training, the benefits of these programs, and the different types of courses available. The Benefits of Business Acumen Training.

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B2B Sales Training Techniques and Best Practices

Highspot

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? Each stage requires specific selling skills to satisfy prospect needs.

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Active Listening Exercise for Your Next Sales Training Event

criteria for success

Looking for the perfect active listening exercise for your next sales training event? Here at CFS, we are big believers in group training activities. The active listening exercise shared below puts salespeople directly in the position of their buyers. Active listening is a great exercise for sales training events and workshops.

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Free Sales Training As A Learning Journey

The Digital Sales Institute

Free sales training can be a step in the right direction for those of you who may be new or newer to sales. To thrive in the digitally driven sales environment, access to sales training and learning are essential. A training resource worth looking at to help improve your sales ability is free sales training.

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Top 21 Sales Training Programs and Techniques to Boost Team Performance in 2022

Highspot

Sales training programs are often like that — but they don’t have to be. The trick is knowing what training program and techniques to use. In this guide, we’ll dive deep into sales training and give you the information you need to choose an impactful course for your team, including: What is sales training?