Remove what-our-customers-are-trying-to-learn
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What Our Customers Are Trying To Learn….

Partners in Excellence

As sellers, we seem to think the most important thing to our customers is learning about our products, services, and solutions. But there’s a lot more to complex B2B buying than just learning about various products and services. What’s different now? What is the project plan, goals, schedule?

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“That Guest” At The Get-Together….

Partners in Excellence

They were variations on the same theme, “I need to get to these people to tell them how we can help them… I need to share our experience in working with customers like them… I need to schedule a demo of what we do……” Repeating myself: Customers don’t care about it until they do!

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Filtering Out The Noise….

Partners in Excellence

Underlying our GTM strategies, we’ve always thought our jobs is to get our customers the information they need. 90% of our focus is giving them information about our products, our companies, ourselves. It turns out, getting information is not the challenge customers are facing.

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On Disagreement

Partners in Excellence

We may seek to avoid it, burying our heads in the sand, never considering a different point of view. Alternatively, we acquiesce, though we still disagree and are not aligned in what we are trying to achieve. Too often, we treat disagreement as if we are being attacked, seeking to defend ourselves and our positions.

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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. What don’t buyers need from sellers? While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers.

Buyer 125
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Shortcuts Are Seldom Short….

Partners in Excellence

Our mindsets aren’t so focused on improving efficiency, rather on avoiding doing the work. We constantly experiment with different shortcuts, trying to figure out how to make them work for us (apparently they worked for others). ” We would focus our time on how we connect most effectively and impactfully with the customer?

Scale 112
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In Search Of Objections

Partners in Excellence

” “Should I try to anticipate and pre-empt objections?” ” “Should I ignore them, hoping they will go away? “Should I be worried about when the customer objects?” While I don’t provoke objections, I think customers raising them is an important indicator.