The Best Sales Book, That Isn’t a Sales Book
A Sales Guy
MARCH 30, 2021
How is that a book on execution has become my favorite sales book? S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession. Think, MEDDIC or BANT, etc.
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