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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

How is that a book on execution has become my favorite sales book? S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession. Think, MEDDIC or BANT, etc.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

Don’t panic—here’s how to get your phones actually ringing again. He said: “Key lessons from the 2008 experience were that policy makers should all be erring on the side of overreacting to try and avoid the worst economic outcomes—which means going big with the relief package and not worrying about how targeted the measures are.”.

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How To Effectively Lead From Home

InsideSales.com

In 2002 he became the President of Omniture and built revenue from $3.5m We are currently in week three of quarantine, which is the first of its kind, particularly in the internet age, so we’ve never experienced this before, and we are still working things out, and learning how to lead from home. RELATED: HOW TO LEAD FROM HOME.

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. How do we sell in this volatile economy? The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Don’t Cut Price: Consider how to “get in and get started.”

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How To Brand Yourself As Rebel Brand

LeadIQ

So you’ve probably at this point heard me talk about how brand archetypes can make it easier to build your brand online, how you can pull off a “Ruler” brand , and how Taylor Swift has built her empire being a “Lover” brand. Feelings can be such a powerful tool with archetypes.

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What’s “Prompt Engineering” Have To Do With Sales?

Partners in Excellence

While we didn’t call it that, one of the biggest challenges the AI company I co founded in 2002 was helping our customers understand prompt engineering. While our software provided our customers massive insight on things they could have never seen before, they struggled with how to apply that insight and make use of it.

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The Sabermetrics of the New CMO

SBI Growth

In 2002, faced with limited payroll, Billy lost his top players to free agency. Make an agreement on how to define ‘Marketing Contribution’ for your business. The sabermetrics were better indicators of offensive success & wins than traditional baseball statistics. If you are not familiar with the story, the results were remarkable.