Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

Data 130

Data Ideal Customer Profile Call-back Hiring 130

Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. Meanwhile, corporate projects to tackle privacy, data compliance, and information security initiatives spike sharply in the face of fines. Figure 1 : Scoops related to data-privacy initiatives have steadily risen.

Data 147

Data Relationals Case Study Face-to-face 147

Understanding the Sales Force

JANUARY 23, 2019

That's right, when we compared the results of the 85,000 or so salespeople that were evaluated in 2018 to the 80,000 or so salespeople that were evaluated in 2017, there was a measurable improvement in overall scores! For the first time in recent memory, salespeople as a profession GOT BETTER! Let's review the two graphs below.

Data 220

Data Groups Objections Revenue 220

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Why is technographic data so important? As it turns out—a lot.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

SEPTEMBER 30, 2020

Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.” Source: ZoomInfo. Then, things took a turn. Then, things took a turn. The Fall of the Brand Ambassador. Source: ZoomInfo.

Hiring 246

Hiring Loyalty Discount Social Media 246

SBI Growth

DECEMBER 29, 2016

To follow along, download our 10th annual workbook, How to Make Your Number in 2017 and turn to the. Today’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

Buyer 168

Buyer Workbooks Data How To 168

Pointclear

DECEMBER 27, 2016

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. ITSMA’s data says that for high consideration technology solutions, this is a myth.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

InsightSquared

DECEMBER 18, 2017

We analyzed the data and curated a list of the top 12 most popular leaderboard songs of 2017. #1 We have our staff favorites at InsightSquared but we were curious, what are the most popular leaderboard songs among our customers? 1 All I Do is Win by DJ Khaled. #2 2 Money by Pink Floyd. #3 3 Gangnam Style by PSY. #4

Competition 87

Competition Data Sales Sales Process 87

Understanding the Sales Force

MARCH 15, 2017

But just 3 years later, we have again found it important to modify the makeup of the 21 Sales Core Competencies and I want to share the changes below, along with the data that makes up each competency. Back in 2014, I introduced what was then the most current version of Objective Management Group's 21 Sales Core Competencies.

Groups 217

Groups Objections Up-Sell Data 217

DiscoverOrg Sales

JANUARY 1, 2018

This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Pain point #1: Old and/or inaccurate data. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

OCTOBER 2, 2018

Data normalization. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Gong.io

SEPTEMBER 1, 2020

This article is part of the Gong Labs series, where I publish findings from our data research team. Here’s a quick explanation of how we get our data. And a dramatic increase from our previous post in 2017. The post How video REALLY impacts remote sales in 2020 (according to data) appeared first on Gong. The best part?

Video 152

Video Data Face-to-face Call-back 152

DiscoverOrg Sales

JANUARY 22, 2018

I use Opportunity data – trigger alerts and inside scoops that let me know when a company experiences change or disruption, such as a funding event, executive departure, personnel move, or security issue. With this accurate data, your team can get in front of the the decision makers who drive open reqs, before they post on job boards.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

SalesLoft

DECEMBER 7, 2016

While no one knows exactly what 2017 will bring, we predict that the future of sales software will introduce more customization and the power of big data analysis to all industries. Customers flood the internet with data signals every day, and much of that we give freely to the websites we visit (whether consciously or not).

Software 52

Software Software Top of Funnel Social Media 52

Understanding the Sales Force

FEBRUARY 7, 2018

The data in the report, which you can download here , hasn't changed a great deal since 2017, but the report's new look is awesome. I reported on last year's report in detail here , but my conclusion for 2018 is the exact same conclusion I came to in 2017.

Report 186

Report Exact Study Data 186

Sales Evangelist

NOVEMBER 3, 2017

that provides data that help sellers become better at sales. In this episode, he’s dishing out top B2B sales trends they’ve seen in 2017 (some of which are going to roll over to 2018). Here are the highlights of my conversation with Chris: […] The post TSE 696: Top B2B Sales Trends for 2017 appeared first on The Sales Evangelist.

Trends 40

Trends B2B Data Conversion 40

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. How to Use Buyer Intent Data for Differentiation. Companies that were unable to make the switch have suffered.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

The Center for Sales Strategy

FEBRUARY 2, 2018

22 Things We Learned About the Sales Industry in 2017 — Hubspot. Here are specific discoveries from thousands of data points about how the world of sales has changed. Here are our "best" from around the web. A lot has changed in the sales industry over the last year.

Industry 54

Industry Hubspot Compensation System 54

A Sales Guy

MARCH 14, 2017

It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. They are central data hubs that can supply you with everything you need to engage with your prospects the right way. It’s 2017. If you don’t think the CRM is useful, then you’re using it wrong.

Account Based Marketing 101

Account Based Marketing Promotion CRM Up-Sell 101

DiscoverOrg Sales

SEPTEMBER 6, 2017

Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. The malware struck Chipotle restaurants nationwide between March 24 and April 18, 2017. 1/17/2017). (1/17/2017) So how did the hackers do it?

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

DiscoverOrg Sales

OCTOBER 26, 2017

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. See how DiscoverOrg Scoops predicted Chipotle’s recent data breach. Pain points (like a data breach). How to decipher Scoops.

ACT 120

ACT Data Hiring Decision Maker 120

Understanding the Sales Force

SEPTEMBER 11, 2023

Low Unemployment (since 2017 except for much of 2020): Quality sales candidates are in short supply (low yield), and most of the candidates that are available are not very good salespeople (rotten), flow of candidates sucks, recruiters are a requirement and with so many imposters, a great sales candidate assessment is a must.

Hiring 203

Hiring Top of Funnel Company Funnel 203

SBI

NOVEMBER 14, 2019

Transforming Sales: With Data, Sales Process, Engagement, Playbooks & Continuous Innovation. In my experience, these are: data, processes, engagement, playbooks, and innovation. More specifically: Organize your data. In 2017, the average base salary for an inside sales rep was $67,960 in the United States.

Sales Process 100

Sales Process Data Top of Funnel SalesForce 100

The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Leveraging customer intelligence data gathered from each engagement to deliver new and unique insights, benchmarks and advice.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

Pipeliner

DECEMBER 21, 2021

According to Workonics data, 60% of recruiters judge candidates based on their personality traits, social skills, and emotional intelligence. Through data enrichment. But first, let’s look at what exactly data enrichment is. What is Data Enrichment? correcting existing data. organizing data.

Data 52

Data Social Media Sports Media 52

InsightSquared

JANUARY 2, 2020

You’ve collected massive amounts of data. But the question is—how is that data improving decision-making across the company? . Sure there are data visualization dashboards that help people see and understand data. That means despite all the data and reports, more than half of business decisions are being made on a whim.

Data 54

Data Decision Maker Lead Rank Report 54

Zoominfo

AUGUST 11, 2022

Finding best-fit candidates with the TalentOS platform has never been easier or more data-driven. Smart Filters Enable Data-Driven Candidate Searches Say you’re a recruiter looking for candidates with a specific skill set at a competing company. Available Filters: Founded in 2021–2017 Series A-C Seed Funding Private Equity Funding 4.

Engineering 130

Engineering Top of Funnel Education Funnel 130

Partners in Excellence

JUNE 24, 2017

Collect the data for a month or two, you will start to get an indicator of how they are spending their time and some of the major time drains. New CEB Data: This week, I will be spending time with my friends at CEB. The data is intriguing and suggest some big surprises about the effectiveness of these programs.

eBook 49

eBook Research Survey Data 49

DiscoverOrg Sales

FEBRUARY 2, 2017

More Than Just Information Technology Contact Data. 5000 list as we provided IT-only data to our customers well into 2015. As we look ahead, the year 2017 won’t be much different as we plan to continue to grow these datasets even faster. 2017 is shaping up to be the year where marketing pulls ahead.

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

Xactly

OCTOBER 29, 2018

In this digital age, we’re constantly hearing about the power of data. However, like any tool, the value of data analytics depend on how you use it. For sales organizations, sales performance data can be a useful tool to drive strategic planning and increase performance. . Drive Strategy with Sales Performance Data.

Data 85

Data Top of Funnel Territories Compensation 85

Mereo

APRIL 21, 2022

They were responding to the insights from a data-driven strategy called “sabermetrics.”. The potential of a data-driven approach has not been lost on selling organizations. In a NewVantage Partners report , almost all responding B2B executives indicated they were increasing the pace of their investments in big data and AI.

Data 41

Data Ideal Customer Profile Infusion Lead Rank 41

Membrain

JANUARY 22, 2020

Smart Selling Tools (SST) released its 2019 sales technology benchmark survey recently*, with data comparisons against 2017. Much of the report validates what we already know about sales tech: That it continues to grow at a breath-taking rate.

Report 123

Report Comparison Survey Sales Technology 123

Zoominfo

MAY 6, 2020

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. ZoomInfo’s data reveals that, as of March 31st, the adoption rates for web conferencing have jumped by a staggering 84.82% from January through April. His reasoning? Our philosophy is we really focus on making our existing customer happy.

Video 207

Video Cancellation Microsoft Comparison 207

The Bridge Group

MARCH 23, 2017

In our 2017 SaaS AE Metrics & Compensation Report , we analyze the biggest shifts in recent years and provide core metrics to measure AE teams. Download the 2017 SaaS AE Report. We wrote this report to provide a comprehensive look at the data, trends, and key metrics for leading an AE team in 2017. AE Leadership.

Report 31

Report Compensation SalesForce Retention 31

Hubspot Sales

NOVEMBER 3, 2017

Instead, build a data-driven case for why now’s the time to sell, and make it easy for them to learn more. Breathe new life into this standby email template by avoiding vague statements like “ People are interested in your home " or “ There’s never been a better time to sell." 10) Thank you email template.

Real Estate 142

Real Estate Up-Sell Follow-up Retention 142

Sales and Marketing Management

FEBRUARY 23, 2017

Issue Date: 2017-02-24. Teaser: No matter how abstract or technical machine learning might seem, understanding how to apply data-driven technology to enhance your marketing campaigns is something that modern marketers must become familiar with. Author: Jason Lark. Here’s what you need to focus on to get the right results.

Marketing 149

Marketing Campaigns Data How To 149