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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. Between 2016 and 2018, total US forest product exports increased from about $37.7 billion to about $40.9

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My Last Blog

Anne Miller

” Blog, although my monthly Metaphor Minute newsletter and my online presentation coaching and consulting work with start-ups, salespeople, marketers, and executives are all continuing full-force. From 2013 3 Tips for Dealing with Strangers in Presentations. From 2018 Agendas – Power Tools When Used Properly.

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6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

He was also named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine every year running, since 2012. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. and Forbes. Reason Number Five: He runs A Sales Guy U.

Journal 171
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BREAKING: GTMfund re-acquires Sales Hacker, rebrands as GTMnow

Sales Hacker

For those of you who don’t know, my partner Max Altschuler , founded Sales Hacker in 2013 and ran it for 5 years (I joined SH later in the journey) before it was acquired by Outreach where it ran for another 5 years. Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. And it’s not just happening across sales and marketing.

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Enhance Sales Momentum

Pointclear

A sales lead brown out (a substantial reduction in sales leads) is usually a result of a reduction in marketing spending on lead generation. The reduced velocity starts to show up within three months of the “brownout,” as salespeople scramble to find new prospects without the help of marketing.