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Making Sales in 2021 and Beyond

Sales and Marketing Management

With 2020 behind us, here’s what I expect to see in 2021. As 2021 approaches, the need for personalized, engaging conversations and interactive content during sales is greater than ever. In 2021, there needs to be more engagement amongst sellers and marketers before, during, and after a sale is made.

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Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. Winter conference season won’t rebound in 2021. Source: ZoomInfo.

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The State of Medical Technology Sales in 2021— Takeaways from Medforce Connect 2021

Bigtincan

This year at Medforce Connect 2021 commercial excellence and marketing leaders from Europe’s top Medtech companies dug into the State of Medical Technology Sales. The companies, including BD, Baxter, and Zimmer Biomet met to exchange ideas and get input for commercial and marketing priorities for the rest of 2021 and beyond. .

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Conference activity down 57 percent in early 2021 compared to one year earlier

Zoominfo

Rather than schedule the 2021 version in March as originally planned, Mobile World Congress organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. First quarter conference activity in 2021 trails the same period in 2020.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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The Biggest SEO Trends of 2021 for Marketers

Pipeliner

We saw ups and downs in the market and uncommon changes in consumer behavior. First, the consumers stocked up for the pandemic and then very easily shifted from making offline purchases to online purchases. Based on changed consumer behavior, the SEO trends of marketers in 2021 will change as well.

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Keeping Track of Consumer Engagement

Appbuddy

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. Many consumers started working from home due to lockdown restrictions and changed their working hours to accommodate new challenges like home schooling.