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A look into the Email Marketing Industry in 2024… Are you prepared?

Connext Digital

In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. As we move further into 2024, expect AI to play an even more significant role in creating hyper-personalized and targeted email campaigns.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. TL;DR: Marketing spend effectiveness is highly dependent on company stage, industry, ideal customer persona, sales cycle, etc.

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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. That’s the power of positioning and messaging. If it does need work, these are three attributes of good messaging and positioning to consider: 1.

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9 Growth Hack Tips to Stay Out of the Spam Box in 2024

Lead411

9 Growth Hack Tips to Stay Out of the Spam Box in 2024 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. This could include sharing valuable content or industry insights before diving into your sales pitch.

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Innovative Ways to Maximize Productivity For BDRs

SalesFuel

In 2024, 39.3% Inviting prospects to strategy sessions with subject-matter experts,” can be a way to demonstrate concern about positive outcomes. In addition, our research confirms that buyers are hunting for solutions and industry thought leaders long before they reach out to a company.

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New year, new goals: A checklist to empower your sales teams to close more deals in 2024

PandaDoc

Hopefully, the start of the new year has you super jazzed about what your sales organization will achieve in 2024. By setting achievable quotas, you can bring more positivity and motivation to your team. This investment can have a positive impact on your bottom line, too. Next, cultivate a positive sales culture.

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SugarCRM’s 2024 Customer Breakthrough Awards Winners

SugarCRM

As we begin to look towards the exciting horizon of 2024, our third annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. Together, they join forces to drive innovation and ensure positive business outcomes.