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The Shifting Sands of Selling Tech

Sales and Marketing Management

In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

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Disruption ? The Company, Strategy, and the Culture

Pipeliner

This series on disruption has been using as an example of the person who created the most major “disruption” this planet has ever seen: Jesus of Nazareth. But when it does, there has always been planning, and beyond that, a company structure and strategy laid out. In the case of my company, it’s Pipeliner CRM.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

Image Source For sales professionals, ethical AI concerns compound as they handle customer data and represent their company in customer-facing roles. If you’re conscious enough to raise ethical concerns, you’re exactly the sort of person we need to use AI. Here are some top tips regarding using AI ethically. Ask for permission.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. The Leader in Buyer Intent. Not good enough.

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Do You Really Know Your Best Customers?

SBI Growth

The best customer: Well, Acme Oil Company has been really good to us. Product features: Somebody who requires ease of use with low ongoing support costs. The SVP knew these details because he had just conducted an Account Prioritization exercise. If you must, use a 3 rd party to merge details. It seems simple.

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Prepare Today for Better New Year Results

Smooth Sale

Although the delivery was efficient, contacting the service company was almost impossible. More time was wasted attempting to have the company coordinate the delivery and service to refund the money for the service, which they did. A company’s reputation is at stake if poor reviews get out of hand.

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CRM’s Big Blind Spot: Measuring Sales Managers

Sales and Marketing Management

Companies are realizing that sales success isn’t driven solely by sales rep performance, but also by effective sales management. Author: Jason Jordan Question: Why does senior leadership buy CRM? For most organizations, the answer is to gain visibility into the activities of individual sales reps. In fact, we agree with it. Well, kind of.