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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels.

Trends 316
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Sales Influencers 2013 Predictions

Score More Sales

The 2013 predictions about selling this year are out! At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013. The piece – 2013 Make or Break Predictions from the Top Sales Influencers Online was just released yesterday. Why 2013 Will be the Year of the Buyer.

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The Biggest 2013 HR Challenge for Sales is 2014

SBI Growth

During the interview, I was surprised to hear the biggest HR challenge for 2013. The sales force is tentative - 2013 will be a repeat of 2012. Competency profiling and retention strategies won’t align today’s sales team with the customer. It also complemented the Go To Market strategy by adding a new way to reach customers.

Retention 292
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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. According to IBM’s Jay Henderson, Strategy Program Director, they identified three traits that the leading marketers all have: They know the customer and the individual in context – applying technology accordingly. Top Marketers do.

Marketing 241
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Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. Channel sales is quite different. In these cases, the channel salespeople function more like coaches.

Channels 221
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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Via OpenView Labs. Via Feedblitz.

Trends 200
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Channeling your inner caveman

Sales and Marketing Management

Issue Date: 2013-03-01. Author: Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. Teaser: If whiteboard-based stories can enable more effective conversations, why is everyone still using PowerPoint in marketing and sales processes?

Channels 149