DiscoverOrg Sales

FEBRUARY 2, 2017

Back when DiscoverOrg was founded in 2007, our goal was to provide sales and marketing professionals with accurate intelligence on IT decision-makers. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. Why are we jumping into these other markets with such fervor?

Decision Maker 120

Decision Maker Marketing Hiring Ideal Customer Profile 120

The ROI Guy

NOVEMBER 11, 2016

Value is a vital element to sales success for 2017, according to insights from Peter Ostrow, Research Director of Sales Enablement Strategies for research firm SiriusDecisions. Peter was quick to reveal research that shows just how hard it can be to achieve these goals in 2017, as the buyer’s decision-making journey has become more complex.

B2B 58

B2B Quota Research Sales Enablement 58

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

SBI Growth

MAY 6, 2019

A 2017 article in the Harvard Business Review noted that 67%. Unfortunately, as seen in our Q1 Research Report on Execution, this is where most companies come up short. They are unable to execute the growth strategy they have embraced fully.

Enterprise 149

Enterprise Enterprise Report Research 149

No More Cold Calling

AUGUST 10, 2017

According to LinkedIn’s State of Sales 2017 US Report , 70 percent of the time that decision-makers respond to salespeople, it’s because those reps were introduced through a professional network. Ian Levine, chief sales officer at RO Innovation, answers that question in his fantastic article, “ The Next Game Changer for B2B Sales?

Referrals 240

Referrals Decision Maker Cold Calling Networking 240

Sales and Marketing Management

JUNE 14, 2020

growth in wages from 2017 to 2018, resulting in the second-place spot for that metric. Market research analysts and marketing specialists – With a predicted addition of nearly 140,000 jobs by 2028, that’s growth rate of 20% over the decade, that’s a lot of opportunities. Perhaps that’s for the best.

Salary 207

Salary Study Travel Report 207

Hubspot Sales

NOVEMBER 3, 2017

Start with a strong email marketing strategy. A sentence at the end acknowledging the market’s competitiveness will provide a sense of urgency. And it illustrates your understanding of the unique real estate market in their area, which gives your authority a boost. These homes often suffer from poor marketing.

Real Estate 144

Real Estate Up-Sell Follow-up Meeting 144

Your Sales Management Guru

JUNE 6, 2017

A Sales Manager’s Recipe: What’s Cooking in 2017? The last three years have been tough and she was looking for new ideas for 2017 to excite her team and also to simply change up the routine. So if 2016 left a bad taste in your mouth, use the following ingredients to create a new recipe to make 2017 your best year ever.

Sales Management 52

Sales Management Hiring Call-back System 52

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared.

Sales Operations 66

Sales Operations SalesForce Case Study Analytics 66

Partners in Excellence

JUNE 24, 2017

In my last Bits and Pieces article , I referred to a series of articles I’d written about applying manufacturing and lean techniques to sales and marketing. I was also reminded, I wrote another eBook on Lean Sales And Marketing several years ago. Just email me at dabrock@excellenc.com.

eBook 49

eBook Research Survey Data 49

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

Zoominfo

MAY 6, 2020

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. Was it the Marketing? . His reasoning?

Video 207

Video Cancellation Microsoft Comparison 207

OpenSymmetry

JANUARY 6, 2017

On the OpenSymmetry blog, we’re starting 2017 with fresh perspectives on what it takes to evaluate, implement, and leverage incentive compensation solutions to make the biggest impact on a company’s bottom line. We’ll take submissions for our February posts until January 27th, 2017.

Compensation 43

Compensation Incentives Incentive System 43

Increase Sales

DECEMBER 27, 2016

Right now there are a lot of articles about resolutions from increasing sales to improving SMB operations. Now ask yourself these questions: What marketing campaign can I create to deceive or defeat the competition? There is an implied focus on out with the old sales behavior and in with the new sales behaviors.

Campaigns 109

Campaigns Competition Intent Facebook 109

InsightSquared

NOVEMBER 17, 2017

A Sales Ops Playground: Dreamforce 2017. I had a chance to learn about topics that were as varied as our role (sales operations) – from the tactical sessions about project management and Salesforce automation, to the strategic sessions that covered revenue operations and go-to-market strategies for a scaling business.

SalesForce 54

SalesForce Sales Operations Scale Conference 54

InsightSquared

OCTOBER 24, 2017

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. Mike Wolff, @mike_wolff : SVP, Commercial Sales at Salesforce.

Twitter 63

Twitter Influencer Hotels SalesForce 63

Pointclear

DECEMBER 8, 2016

One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”. Should you leave a voicemail? The following is from my favorite author (“New Sales. Simplified.” and “Sales Management.

Account Based Marketing 100

Account Based Marketing B2B Call-back Marketing 100

DiscoverOrg Sales

FEBRUARY 10, 2017

This piece was originally posted February 6th, 2017 on Smart Selling Tool’s blog and written by its founder Nancy Nardin. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report. Smart Selling Tools was also a co-sponsor of DiscoverOrg’s 2017 Growth Drivers Report.

Revenue 120

Revenue Survey Report Tools 120

No More Cold Calling

FEBRUARY 23, 2017

A strong stock market often makes salespeople lazy. That’s the question I asked myself as we welcomed in 2017. Last time the stock market was on the rise, companies hired at an unparalleled pace. Updegrave also gives a brief history of stock market milestones—good and bad—and explains what this means for consumers.

Hiring 229

Hiring Cold Calling Referrals Twitter 229

Sales Hacker

FEBRUARY 28, 2018

Chris Hays – Marketing and Sales Operations, DiscoverOrg. Jen Spencer – Vice President of Sales and Marketing, Smartbug Media. Liv Longley – Director, Marketing Programs & Demand Generation, Zoomdata. Holly Stephenson – Director, Demand Generation Marketing, Teradata.

Demand Generation 84

Demand Generation Demand Generation Targets Infor Sage 84

Customer Centric Selling

DECEMBER 20, 2016

Sales Tips: How to Plan Your 2017 for Success. I’ve outlined below a series of steps , a process , that you can follow to begin gathering the information you need to develop your own 2017 Territory Sales Plan. The time to begin developing your 2017 Territory Sales Plan is NOW. Step 1: Timing. Here it is, New Years.

Revenue 40

Revenue Territories How To InsideView 40

Sales 2.0

JUNE 23, 2018

Linkedin’s 2017 research found that 39% of B2B buyers consider trust in the relationship with the sales person as the biggest reason to ink a deal—the #1 factor. Here’s an article from Linkedin themselves on this topic. People buy from people. People buy from people. We buy from people we know, like and trust.

Google 220

Google LinkedIn Twitter Buyer 220

Zoominfo

JULY 1, 2019

In that article, we state the following, “A critical step toward a more inclusive work environment and equal rights for LGBTQ+ employees is simple— and it comes in the form of representation. 78% of surveyed LGBTQ community members agreed that they tend to support companies that support and market to the LGBTQ community ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

InsightSquared

MARCH 27, 2019

The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” Let’s say Jane Smith comes to a conference you’re sponsoring in 2017.

Lead Rank 90

Lead Rank Marketing Sales Qualified Lead Conference 90

DiscoverOrg Sales

DECEMBER 4, 2017

In this article, we take a closer look at the ways you can focus your enablement efforts, to achieve the best possible sales performance. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. . As much as 80% of marketing content goes unused by salespeople.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Sales Hacker

SEPTEMBER 1, 2022

The executive sponsor will often have the title of VP of Sales, VP of Sales Operations, VP of Marketing, or Director of Sales Enablement. The person in this role will likely have a title like Operations Manager, or fall somewhere in Sales Enablement, Marketing Operations, or Sales Operations. Meet your go-to-market guru.

Scale 84

Scale Lead Rank Lead Scoring Sales Enablement 84

Zoominfo

MAY 6, 2020

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. This turn of events feels slightly ironic (and maybe even somewhat eerie) considering Yuan’s statements about the company’s commitment to sustainable growth back in 2017. Get a Demo Was it the Marketing? His reasoning?

Video 100

Video Cancellation Account Based Marketing Microsoft 100

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales and Marketing Management

DECEMBER 14, 2020

A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. Even if your firm isn’t there yet, consumer behavior and the market now rests on the 2030 point on the trend line?—?positive Read Brennan's article here.). “If Take any trend?—?social,

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Hubspot Sales

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

Social Media 104

Social Media Google Hiring How To 104

Bernadette McClelland

JANUARY 31, 2019

Reading your article gave me such a feeling of peace that I just wanted to reach out and say Thank You for publicly speaking about it. And this op-ed had been triggered by a presentation I gave at VIVID Sydney in 2017 titled ‘The Power of The Reframe’ My reply back to her was…. We teared up.

Call-back 308

Call-back Ideal Customer Profile Face-to-face Conference 308

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

Sales and Marketing Management

APRIL 5, 2019

Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. That’s why I approached this article carefully, with eyes wide open and BS detectors set on high. (If If you haven’t seen her video yet, it’s 13 minutes well spent.).

Infusion 205

Infusion Incentives Incentive Groups 205

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. It has become table stakes for job security.

ROI 68

ROI Industry Chemicals SAP 68

Score More Sales

AUGUST 23, 2013

By 2017, Millennials – those consumers now in their mid-teens to mid-30’s – will have more spending power than any other generation in history. This came from a recent Forbes article, How Small Businesses Can Build a Relationship with Millennial Customers written by John Mason, GM of IBM’s Midmarket business unit.

Customer 201

Customer Hiring Lead Rank Consumer 201

Pipeliner

MARCH 30, 2023

In this article, we’ll review the top real estate crowdfunding platforms, including their fees, investment minimums, and types of properties available. In this article, we will only cover the 4 best in the industry, for a more comprehensive list check out this best real estate crowdfunding platforms article.

Real Estate 52

Real Estate Distribution Lead Rank Webinar Metrics 52