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2017 Social Selling App and Article Roundup #6

Adaptive Business Services

Case in point: An April 2017 study from Cornell University found in-person requests are 34 times more successful than those made over email. Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). Enter: CRM software. It takes time.

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What is Inside Sales? A Complete Overview

Mindtickle

Today, inside sales (also referred to as remote sales) have become the dominant model of B2B sales, especially in industries such as technology and software as a service (SaaS). Consider that in 2017, 20% of industrial companies preferred digital interactions and purchases. In 2017, that was the case for 47% of purchases.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. However, if your overall marketing goal is brand awareness, your budget might be better spent on software that automates emails focused on driving customer reviews.

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How Much Leads Cost

Pointclear

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). I review a lot of content on this topic and am amazed at what I find written about lead cost.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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3 Emerging Verticals in HR Tech Worth Watching

Crunchbase

billion in HR tech companies in the first quarter of 2019 alone, more than any quarter in 2018 and $677 million more than all of the investments made in 2017. London-based tech startup Headstart , for example, is using advancements in data science to remove bias from the recruitment process. billion total invested in 2018.

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What is Data Normalization & Why Should You Care?

Zoominfo

General examples include job title, job function, company name, industry, state, country, etc. Two common examples are a CRM and marketing automation platform. In fact, 56% of enterprise software decision makers have implemented a sales force automation solution (CRM) and 53% have implemented an enterprise marketing solution.

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