BuzzBoard

MAY 15, 2024

Understanding How to Efficiently Gather Data From Local Business Clients for a Comprehensive Case Study as a Digital Agency As a digital marketing agency, crafting a compelling narrative about your satisfied clients can be an effective tool for selling your services to small businesses. Importantly, highlight the transformation.

Case Study 52

Case Study Study Data Small Business 52

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales and Marketing Management

OCTOBER 16, 2017

Challenge their assumptions by teaching them something they didn’t already know that can help their businesses: provide a solution to a problem through a customer use case. Storytelling gives a prospect a compelling reason to hear you out. Storytelling is vital at every point in the sales cycle. Cold calls. There is a hitch.

Real Estate 243

Real Estate Construction Scale Hiring 243

Pipeliner

OCTOBER 19, 2023

Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right. This vast and extensive reach gives businesses the upper hand in connecting with potential audiences and customers in different parts of the world.

B2B 52

B2B Marketing Social Media Survey 52

Mr. Inside Sales

FEBRUARY 7, 2020

Applying five decades of study, profound insights and masterful storytelling, Goodwin demonstrates how four exceptional leaders—U.S. Masterful storytelling indeed! These lessons apply to the business world as well—especially if you’re facing major changes in your company or in your life. Roosevelt and Lyndon B.

Face-to-face 159

Face-to-face Gatekeeper Inside Sales Decision Maker 159

Sales and Marketing Management

SEPTEMBER 28, 2018

Nick Lee, a professor at Warwick Business School, was developed to answer one pivotal question: How can you be the most remarkable and memorable in phone or web conference selling environments? There are a few schools of thought that I covered in my previous article?—?and and that we have now put to the test.

Meeting 250

Meeting Sales Meeting Face-to-face Margin 250

Bernadette McClelland

FEBRUARY 20, 2023

And most of all there is a freedom in being OK with trying new things. 68% want to be shown how to solve one of their business problems but only 1 in 4 are able to listen effectively. You feed off the vibe of new people. You take in new surroundings. You experiment with different ways of life. You meet people you never would have met.

Travel 195

Travel Telecommunications Sage Buyer 195

PandaDoc

OCTOBER 14, 2020

Storytelling is one of our oldest forms of communication and is an excellent persuasive tool. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Despite their power, many brands aren’t utilizing storytelling techniques in their sales strategy. Storytelling Demonstrates Empathy.

Strategy 111

Strategy Face-to-face Research Google 111

Pipeliner

AUGUST 5, 2022

So how do you connect to customers through storytelling? Storytelling and Copywriting. Now, both storytelling and copywriting are structured patterns of communication, but the latter is all about seducing your customers. Storytelling helps readers identify with the characters and imagine themselves as part of the action.

Customer 52

Customer How To Campaigns Tools 52

Autoklose

MAY 6, 2024

Storytelling is a powerful vehicle for both marketing and sales. In other words, don’t try to end your story by glorifying your product or service. Take a cue from Nike, as the company uses storytelling from day 1. Never Trash Your Competitors Gossiping is never a good idea when it comes to business. You Need a Hero!

Quota 98

Quota Social Media Follow-up GoldMine 98

Sales and Marketing Management

NOVEMBER 25, 2019

It can be helpful to think about a bluff as a tactic used in a zero-sum game where both parties are on an even playing field and trying to maximize their individual outcomes. For example, if you’re trying to negotiate a price, then both parties have the opportunity to bluff. How to Master the Art of Bluffing in Sales.

Negotiation 248

Negotiation Maximizer Sales Cycle Call-back 248

Pipeliner

MAY 28, 2021

In this Expert Insight Interview, Gabrielle Dolan discusses how you can use brand storytelling to connect and engage with customers or prospective customers and how you can get your employees to be brand ambassadors. This Expert Insight Interview discusses: Reasons to get involved in brand storytelling. What a good story consists of.

Video 52

Video Customer How To Case Study 52

Nutshell

OCTOBER 5, 2020

Leads don’t necessarily care about you, they care about how your business is going to be the right solution to their wants or needs. Your storytelling must genuinely convince someone that he or she needs your product or service to make their lives better. Don’t Try to Fool Your Recipients. Storytelling is hugely powerful.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Babette Ten Haken

JANUARY 7, 2019

Your customers will try to evaluate your storytelling credibility. Your storytelling credibility starts with taking ownership of the stories you tell. Especially if they, themselves, have not experienced anything close to the success with your company that your storytelling talks about. Then, what do you do?

Ideal Customer Profile 79

Ideal Customer Profile Outsourcing Services Customer Retention 79

Babette Ten Haken

NOVEMBER 12, 2018

We instinctively know that collaborative storytelling is profitable. Collaborative storytelling becomes profitable storytelling. Collaborative storytelling becomes profitable storytelling. Discover how my programs kick start a storytelling culture for your organization or association.

Ideal Customer Profile 89

Ideal Customer Profile Retention SME Compensation 89

Autoklose

JANUARY 22, 2024

Embrace Storytelling 7. Do proper research before contacting them and try to answer how your solution can help their problems. Start by asking yourself: What are the main business goals of your prospect? Are you familiar with their business activities? Storytelling can be used at different stages of the sales process.

Lead Rank 52

Lead Rank Lead Scoring Strategy Hiring 52

criteria for success

MAY 31, 2021

The value of saying “yes” and trying new things. Navigating Your Way to Prosperity in Life, Business, and Sales. On Wednesday, June 9, we will be partnering with the CEO of Narativ, Jerome Deroy, for a webinar on storytelling, company culture, and more. Narativ trains professionals in the art of storytelling.

eBook 97

eBook Webinar Metrics Twitter Social Media 97

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Storytelling Example. Why Problem-Based Business Requirements Are a Problem. Related Articles.

Lead Rank 59

Lead Rank Lead Scoring Marketing Positioning 59

Zoominfo

SEPTEMBER 26, 2018

Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. Through written and visual brand storytelling , talk about the journey of your brand and of specific employees. The goal of your content strategy is to engage candidates on an emotional level.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Pipeliner

JANUARY 8, 2020

Neuroscience and business are two industries that may not seem to go together, but new technology and research have generated an opportunity for science and sales to collide. You are communicating something that you need, instead of thinking from the customer’s perspective and exploring the problem that your customer is trying to solve.

Intent 96

Intent Relationals Training Buyer 96

Pipeliner

JUNE 24, 2023

By drawing out their sales funnel and identifying opportunities to incorporate video at every touchpoint, businesses can scale without requiring additional inputs. But he also emphasizes the importance of authenticity and storytelling in sales, as people are looking for genuine connections and experiences.

Video 52

Video Scale Top of Funnel Funnel 52

Alice Heiman

DECEMBER 12, 2023

She highlights the transformative power of effective positioning, using an illustrative story from her early career where repositioning a product from enterprise CRM to CRM for investment banks led to significant business growth and acquisition by a major player. This podcast is a must listen and her books are both must reads.

Siebel 104

Siebel Positioning Banking SAP 104

Chorus.ai

OCTOBER 8, 2020

This week’s Weekly Briefing was all about Storytelling. It’s clear that storytelling has an impact on getting deals across the line. So, today, Jim, Doug, and Devin uncover the power of storytelling in sales, and how to use them to win. “In Jim asked Doug: “How does somebody get to be known as the ‘Chief Storyteller’?”

Hiring 62

Hiring Exercises Infusion Call-back 62

Babette Ten Haken

AUGUST 28, 2019

First, in convincing clients to initially do business with you. Then, in assuring clients about the value of continuing to do business with you. Over time, shallow storytelling negatively impacts professional credibility, workforce and client continuity. As a result, you try to be all things to all people.

SME 67

SME Churn Retention Data 67

The Digital Sales Institute

AUGUST 30, 2023

Skilled salespeople can be defined as those who become market experts, researchers and have a keen interest in the customers business and needs. Third on the list is Storytelling. Rather than trying to argue with your prospect, it is better to acknowledge their concerns and provide solutions that address them.

Objections 52

Objections Face-to-face Motivation Hubspot 52

Pipeliner

OCTOBER 9, 2020

Even if you only have a physical retail business, the tips below could still be beneficial. A one-size-fits-all marketing strategy will not work when trying to earn the loyalty of your customers. Embrace Authentic Storytelling. Modern businesses exist in a golden age. Use Customer Feedback to Grow Your Marketing Campaign.

Loyalty 75

Loyalty Customer Demographics Retail 75

BuzzBoard

JANUARY 3, 2024

Content writers and (business) storytellers are busier than ever with generative AI becoming a close writing companion, brainstorming content ideas, conducting research, creating outlines, and err… writing content! Finally, we are able to structure and articulate our thoughts more precisely and bring outcomes to life.

Commence 85

Commence Data Territories Webinar Metrics 85

Hubspot Sales

JUNE 29, 2023

Job Security As long as people drive cars, need medical care, employ workers, run businesses, and have a life, they’ll need insurance. Sometimes, agents quit because they get burned out trying to convert company leads that a half-dozen ex-agents may have pitched. Master storytelling. Let clients take the driver's seat.

Insurance 101

Insurance Insurance Salary Policies 101

criteria for success

JULY 8, 2021

Check out this unique webinar we have on storytelling and knowledge transfer , and learn to improve your communication with your team and clients. Driving Consultative Selling with Problem Solving & Storytelling. It's important to be yourself so that buyers know who they are getting in business with. Lead with honesty.

Prospecting 98

Prospecting How To Guidelines Webinar Metrics 98

Smooth Sale

JULY 11, 2022

” How many times has somebody in a business setting asked you that question? Why you do what you do Your mission, vision, and values How you do what you do The client experience you provide plus the results How your business impacts the lives of your clients. How does your business impact the lives of your clients?

Marketing 78

Marketing B2G Hiring B2C 78

Zoominfo

MARCH 28, 2018

Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth, and much stronger results.”. Leverage the power of storytelling to evoke emotion.

Face-to-face 178

Face-to-face B2B Loyalty Consumer 178

Hubspot Sales

MAY 15, 2020

Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies. However, just because websites are accessible from mobile devices, doesn’t mean businesses are prepared to succeed at mobile commerce.

Trends 145

Trends Retail Consumer Social Media 145

Pointclear

OCTOBER 1, 2013

In recent years, many sales reps have focused on getting new business, overlooking the importance of retaining the clients you already have, says my latest guest on PowerViews, Ardath Albee, a B2B marketing strategist and chief executive officer of Marketing Interactions Inc. Part of this stems from a lack of strategy. Twitter: @ardath421.

Retention 247

Retention Social Media Twitter Video 247

Babette Ten Haken

JULY 9, 2020

But not what is the best, long-term solution for that client’s long-term business growth strategy. The best salespeople in your organization make it their business to know who these client retention folks are. And to execute that strategy, try setting your horizon past the first sale. It’s about time. Build trust.

Retention 114

Retention Company Commission Churn 114

DiscoverOrg Sales

APRIL 11, 2019

Yes, the author has actually built a $100 million business himself – a little company called Hubspot. And no, the MIT-trained engineer did not have a business background. Roberge had no experience in “scalable, predictable revenue growth” (…the business mantra. The Sales Acceleration Formula – by Mark Roberge.

Hiring 210

Hiring Outbound Top of Funnel Cold Calling 210

Zoominfo

DECEMBER 18, 2019

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. This leaves you in a tough spot: Do you want to take the risk of championing a cause, or choose to keep your business out of it?

Social Media 223

Social Media Scale Consumer Loyalty 223

Corporate Visions

FEBRUARY 14, 2020

Whiteboarding is a modern selling methodology that incorporates elements of visual storytelling to effectively engage your audience during your sales presentation. Incorporating visual storytelling into your sales strategy needs to be developed into a systematic process within your organization. What Is Whiteboarding in Sales?

Face-to-face 85

Face-to-face Call-back Research Examples 85